How Social Innovation turns into Mobility for all

By Jacques
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Last week I was at the French startup event LeWeb’12 to get some fresh ideas about digital marketing trends on the startup scene. The theme of this year was the IoT aka the “Internet of Things”, so you could find many connected devices : smartphones, thermostats, watches, drones, headsets, weight or blood trackers that were all mobile and connected things. So why not connect these geeky devices to more familiar transportation & mobility products? IF WE connect internet and transportation, can it offer innovative and profitable mobility concepts?

I was there in my reflexions when I saw the Renault booth at LeWeb and just decided to chat with them to share ideas. And since I had my smartphone with me, I used it to record this impromptu one shot video, so pardon its low quality.

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Getting people back to work thanks to the Mobility community

I met with Florent d’Yvoire, who is project manager on the Renault-MOBILIZ Social Business project to know more about mobility innovation. Our main discussion was about the Renault-MOBILIZ which I found very innovative but not on technology as we usually expect, but more on the business side: This project was born at the Corporate Social Responsibility department of Renault with a vision: looking for sustainable ways to help the poorest benefit from an affordable mobility, so that they can find work and get out of poverty. Beyond that, the innovation is also in the business model that is inspired by the microcredit concept developed by Muhammad Yunus so that it can ensure the financial viability of the project.

In this context the Renault-MOBILIZ program is looking for more connections within the transportation and mobility community of professionals: they are looking for partnerships with entreprises and citizens on providing products, services, and assistance in getting driver’s licenses. Dassault Systèmes can certainly help with its communication to transportation & mobility professionals. More to come on this…

A car-sharing pilot with electric cars

Renault also launched Twizyway, an innovative car-sharing concept in the Paris area with 50 Twizy. These 100% battery-driven cars are beautiful, fun and safe to drive. They are available all day and are tracked and booked via smartphone apps. People use these cars then leave them in the location of their convenience to ensure maximum flexibility for drivers. Customers just scan a QR Code on the windshield and go. So this is quite similar to the Autolib project deployed near there in Paris, but with less constraints at first glance.

Digital apps on the dashboard of your car

The final topic presented by Renault was the second edition of their “call for apps” that will be installed on the dashboard of future cars in a tablet called R-Link. New Zoe and Clio models will benefit from them , Renault was there to call for startups willing to develop new services on their infrastructure.

Renault’s motto is “Drive the change”, now you can see why!  What about you, how would you match internet and transportation yourself? Do you see the digitalization of the world as an opportunity for new mobilities?

Thanks for posting your view in the “comments” field below



Jacques Bidault is Industry Marketing Director, Transportation and Mobility at Dassault Systèmes



Designers are Experience Architects, says Brian Solis at LeWeb’12

By Aurelien
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Last week was held LeWeb’12, likely the largest European event for Internet-related technologies. This year, the theme of the event was Internet of Things (IoT). I enjoyed in particular the inspiring speech from Altimeter Group analyst Brian Solis on how IoT is changing behaviors through experiences. Brian shared several examples from the field of IoT where products go beyond utility by providing experiences that change behaviors. Designing such experiences that include a lot of embedded systems intelligence will be a whole new domain, as Brian stated:

Experience Architecture is all brand new, it’s a blank canvas. It’s something that you [designers, developers…] get to decide. It’s your vision, it’s your purpose, that actually gets us to align behind you.

As he was addressing designers, developers, and entrepreneurs in the room, Brian concluded:

You are not just developing products, services and solutions. You can be an Experience Architect to help me change the way I live my life.

Watch the full video record from Brian Solis at LeWeb’12 below. Or if you prefer to read, see this live blogging recap of the same.

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Live from 3DEXPERIENCE Forum North America 2012 – Day 2

By Aurelien
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And here is the recap of Day 2 (missed Day 1?) from 3DEXPERIENCE Forum North America 2012 (Nov 6-7, Orlando). Want to follow all the action as it happens? Use the hashtag #3DXforum or our Netvibes live dashboard.

Here is a recap of Day 2 from 3DEXPERIENCE Forum North America 2012 (Nov 6-7, Orlando). Want to follow all the action as it happens? Use the hashtag #3DXforum or our live dashboard at


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