How virtual worlds expand creativity for the future of fashion?

By Lauriane
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When we watch a Fashion Show on TV,  we just marvel at the style, the elegance and the creativity of the collection.  The amount of work that it took to create it is not the first thing that springs to mind. However when the end comes and the designer bows to the audience, you need to know that this man/woman doesn’t just draw pieces of garment on a piece of paper.  He/she is involved in every step of the creation process – collection, business, show. And I can tell you, this catwalk is not a walk in the park!

Now stylists can go a step further in their creativity thanks to 3D and virtual worlds. Through the recent launch of FashionLab.

What is FashionLab?

It is not a brand, nor a product, but an innovative approach defined as a “technology incubator”. I am already imagining the question-mark appearing above your head right now… You are asking yourself: “what is a technology incubator”?

Don’t get me wrong, it’s not a biological incubator, like a chemical pipe used to grow and maintain biological cultures!!

It is a business incubator. Like a business program or start-up, it is meant to accelerate the successful development of 3D technology and virtual worlds for the Fashion designers. The goal is to provide the stylists with 3D design, virtual simulation and collaboration tools required to create an entire collection.  This program name was chosen to symbolize the fusion between the fashion designers’ artistic creativity and Dassault Systèmes engineers’ inventiveness.

2 Fashion designers are working closely with the engineers and R&D

Fashion is moving fast, trends are changing all the time and designers have to stay up to date! Stylists always have to make things faster and better. And they need innovative tools to help them bring their ideas to life.

For that matter, FashionLab is working with 2 partners:

  • Julien Fournié, founder of the couture house that bears his name, is the ambassador of FashionLab for haute couture, apparel and footwear.
  • François Quentin, a designer of complex luxury watches and founder of 4N, is the haute watchmaking and accessories ambassador.

These luxury fashion designers believe that 3D tools can propel fashion to new heights. FashionLab will provide the fashion world with new breakthrough technologies never seen before on the market. Those technologies will improve stylists’ competitive advantage as well as it will build the future of the luxury goods market.

Designers will be given a complete set of tools to create an entire collection. FashionLab will bring them closer to their customers, enabling them to share their knowledge through social networks. And most of all, FashionLab will help them imagine tomorrow’s fashion world. Better and faster.

To Take a Turn on the Catwalk: http://fashionlab.3ds.com

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Who is flying with V6? Bell Helicopter is

By Alexandre
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A week ago we have featured a picture of Superman lifting a helicopter and we have made a little poll to let you guess which company was related to this picture and to Dassault Systèmes’ news.

Most of you have answered well, as more than 80% have found the right answer, which was Bell Helicopter. As they can’t benefit from Superman’s super speed, Bell Helicopter had to make a move to reduce the amount of time it takes to bring a new helicopter to market. In august 2011 the company has deployed the V6 PLM platform to 5,000 users, becoming one of the largest implementation of the V6 platform in North America.

You may have asked yourselves why we have related Superman to this news. It is not just because of him lifting a helicopter it was because one of their product was used in the first Superman movie back in 1978. Back then it was the Bell JetRanger Helicopter that was used to be Daily’s Planet aircraft.

(Read the Press Release)

Visit the MACIF 60ft monohull in real-time 3D at the Salon Nautique in Paris

By Agnes
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Virtual visit of the MACIF 60ft monohull in real-time 3D

I’m sure you remember Michel Desjoyeaux project. We blogged about it previously. I thought you will be happy today to know that the virtual visit of the FONCIA 60ft monohull in real-time 3D has been adapted to the MACIF one.

François Gabart, Michel Desjoyeaux co-skipper during the last Barcelona World Race, decided with his sponsor MACIF to build exactly the same 60ft monohull. As Michel, François wanted to invite everyone on board and have them visit the interior of his boat.

Don’t wait! Run at the Salon Nautique in Paris, from December 3rd to December 11, and experience, at the MACIF stand (Hall 1 – Allée AB – Stand 71) an immersive and pedagogical visit of the MACIF 60ft monohull!

You will be able to “Fly” over the boat in a helicopter, sit down in the living area at the control screens, crawl through the sail locker and experience different weather conditions!

Try the storm mode and let me know how you feel about it!

Cheers,

Agnès



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