I love my Austin Mini and Wacky Races!

By Jonathan
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I’m a big fan of classic cars and motorbikes, I’ve got three altogether. My 1987 Austin Mini is my daily runner and I love it. It’s a bit sick at the moment, so I’ve got to look after it! Luckily for sick Minis there are lots of parts available on numerous websites and always so many friendly people to give you advice.

But don’t worry, I do hire big “modern” cars for holidays; my family appreciates the comfort, luggage capacity and above all the safety…and of course, the geek in me likes the gadgets! But there’s something I do in modern cars that I never do in my old “bangers”… I nearly fall asleep at the wheel!

I’m not saying that modern cars should break down and make squeaky noises like old cars, but what about the emotional experience?

Take, for example, the cool commercial for the Peugeot 208. It’s the Wacky Races!

He even gets Penelope at the end, I can’t believe it!

I loved the Wacky Races as a child (and secretly still do), and knew that Transportation & Mobility was where I wanted to work when I grew up. Peugeot’s commercial is so well done, but it got me thinking, which car would I rather be in? The 208 or one of the Wacky racing cars, well I know for sure which would be more fun!

And that’s just it; modern cars are just not fun anymore (except of course expensive thoroughbred sports cars). Modern cars are much safer, they’re quieter, have better music systems, they are an engineering miracle! But, I feel we’ve lost the pleasure of being mobile. I have more fun being mobile when jogging than driving a modern car down a country lane at 100kph!

Peugeot’s purpose “Motion & Emotion” really speaks to me, it really is that. Jump up and down with joy or sit like a sac when you’re sad. We cannot disconnect our emotions with our motions.

What do you think should happen? Should future mobility be more emotional no matter if we take the train, a car, a bicycle or a tram?

In the mean time I’ll still be keeping my 1987 Austin Mini :wink:

Mobilely yours,

Have you ever wondered how your cat or dog sees?

By Fred
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You will now get your answers with AllEyes! The AllEyes experiment is a social 3DExperience offering everyone the ability to see through the eyes of animals you are familiar with. Watch this:

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Based on actual scientific data, the objective is to teach both children & adults about animal vision by immersing oneself into a 3D visual interactive simulation. Beyond individual differences (nearsightedness, color-blindness, etc), all human eyes see the same. However, our binocular vision is very different from that of most animals: indeed, eyes are not always even placed in the same way in the animal kingdom – or even designed to see the same things humans see. You will be able to experience what they see, what they feel, and what are their constraints in a real time 3D evnironment, moving around Place Vendôme (coming from our Paris3D experience :wink: ), one of the most prestigious square in Paris.

This 3D Experience comes with two modes:

  • A simulation part, where adults and teachers can learn and explain better, switching back and forth from animal to human vision
  • Mini-games for each animal, where players have to circumvent the constraints of animal vision to get the best scores

A Scientific committee led by Dr. Didier Schmidt-Morand, Veterinary Ophthalmologist, is behind this project to provide data and studies enabling a scientific simulation and validate the real life conformity. To learn more and answer all your questions, we invite you to join the dedicated social community to discuss and interact with the subject matter experts.

Play now the AllEyesOnParis 3D Experience. It’s online, fun, and free! Enjoy! :D

Technology Defile at Biblioteca della Moda in Milan

By Irina
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If you think Milan then the word that comes immediately after that is “Fashion”.  And then the thrill starts with names like Armani, Valentino, Versace, Ferrè, Prada, Moschino, Fendi, Trussardi, Missoni, Gucci, Dolce & Gabbana or Krizia. And the list can go on. While walking on the streets of Milan you come to the very cozy library Biblioteca della Moda, where “fashion fans can view, buy or sell books, magazines, trend books, prints and catalogues dating from 1850 to the present day”. It was only natural that Dassault Systèmes chose Biblioteca della Moda in Milan for its 2013Technology defile”.  :-)

Guests were welcomed in the trendy auditorium of the Biblioteca and enjoyed a presentaton by Mrs Michela Ornati (@mornati), a long-time fashion and luxury industry executive, consultant and lecturer.

Opportunities for value creation exist at every stage of the value chain, as shown by the success stories of Ermenegildo Zegna, Edun or Brunello Cucinelli” says Mrs Ornati.

“Enterprises need to involve relevant stakeholders but also to establish the necessary processes and choose the right tools to extract that value” concluded Mrs. Ornati.

The experience continued around 4 different corners:

  • The “Body Scan” corner. Imagine! Your body in 3D! Thanks to our Partner Unocad
  • My Collection is Dassault Systemes’ Industry Solution Experience for Fashion brands and retailers.  A true collaborative innovation experience that enhances your brand identity!
  • Who buys what, when, where and why? “My analytics provides a 360° visibility to better understand consumer demand and response.
  • Seeing your collection in “Perfect shop” by our Partner H-UMUS

Finally, all guests could enjoy other 3DEXPERIENCE examples such as Paris 3D Saga project.

The event was well received by famous attendees such as Prada, Moschino, Gucci, Accenture, Deloitte, Mapro, Vhernier and Pomellato who shared with us their positive comments about the format as well as the location – “real house of fashion”.

Ciao and see you next time in Milan for our next Defile!  :D

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