Bosch Improves Engineering Coordination to Achieve Product Leadership

By Eric
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You could say the library is the brain of our development. All the information our developers need for their work is stored centrally, so they know, for instance, whether they can use a component for a new development or when it has been discontinued

explains Lutz Napiwotzky, responsible for Engineering Applications Corporate IT at Bosch.

When the Bosch Group’s Automotive Technology Division, one of the world’s leading suppliers to the automotive industry, analyzed their development processes, they quickly identified areas for improvement, including consistent data management. Each division structured data differently and stored it in different systems. As a result, tasks like tracing component use were inefficient and sometimes impossible. The company really wanted to increase the efficiency of these processes by simplifying and standardizing them. The only solution for Bosch was to install a component supplier management solution.

After implementing Dassault Systèmes’ 3DEXPERIENCE platform Bosch engineers understand exactly which components were installed in which devices, including all configuration and material information. In particular, the component library structuring and versioning capabilities bring significant value to the Stuttgart-based company.

If you would like to know more, please read the full customer case.

 

The Digital Revolution and the Consumer

By Celia
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The digital revolution and the consumer, an interview with Marie-Axelle Loustalot Forest, Partner at Kurt Salmon.

Social media, mobility, digital commerce… what is the impact on consumer behavior?

There are 4 steps to the buying process: product search, product selection, transaction and becoming the proud owner of the product.  These 4 steps used to take place almost exclusively in a physical store.  Today, the customer’s route to purchasing a product is more complex and more diverse. Today’s consumer wants to buy a product anytime, anywhere and using the channel he/she prefers: retailers who have developed several channels can take advantage of a higher “share of wallet” that those who have just one channel. With the extended use of smartphones and tablets, consumers have internet in their pocket sort of speak. This means that he / she can surf on competitive website while shopping in a physical store.  Retailers must take into consideration this new competitive environment and the ability for consumers to compare prices in real-time.

How to optimise your multi-channel experience ?

  1. Don’t force a channel over another.  Consumers like the freedom to choose their channels.  This means that all channels must be equal.
  2. Retailers must acquire a unique vision of their customers whatever the channel : setting up a unique customer database, capture all customer interactions, before, during and after a purchase, be able to identify a customer whatever the channel used.
  3. Merge online and offline environments, especially when it comes to promoting product offers: create the best experience possible of a product knowing that the consumer cannot try the product on internet, and leverage the use of digital device in physical stores to enrich product perception. For example the different usages of a product.

Marie-Axelle Loustalot Forest, Partner at Kurt Salmon, will be speking at the 3DEXPERIENCE Customer Forum on Oct 15th, 2013 in Paris

 


 

Révolution digitale et consommateurs, Marie-Axelle Loustalot Forest de Kurt Salmon nous répond.

Media sociaux, mobilité, digital… en quoi cela change le comportement consommateur ?

Un processus d’achat se décompose en 4 étapes : recherche de produits – sélection d’un ou plusieurs produits – transaction – prise de possession du produit. Autrefois, ces 4 étapes se produisaient essentiellement en magasin (exception faite de la vente par correspondance). Aujourd’hui, les parcours clients sont plus complexes et beaucoup plus divers.

Le consommateur veut désormais acheter ce qu’il veut, où il veut et comme il veut : les distributeurs qui proposent plusieurs canaux d’achat capturent une « share of wallet » plus importante que ceux qui ne propose qu’un seul canal d’achat (ou de vente…)

Avec les smartphones et les tablettes, le consommateur emmène tout l’Internet avec lui, partout avec lui. Il amène donc en magasin non seulement le site de l’enseigne, mais également tous les sites concurrents de celui de l’enseigne. Les distributeurs doivent tenir compte de cet environnement concurrentiel élargi, et, notamment, de la capacité du consommateur à comparer rapidement les prix de toutes les enseignes.

Comment optimiser son expérience multi-canal ?

  1. Ne jamais pousser au choix d’un canal plutôt qu’un autre : le client veut pouvoir choisir lui-même dans quel canal il achète. Ceci implique d’avoir des systèmes de rémunération qui ne favorisent pas un canal plutôt qu’un autre.
  2. Se donner les moyens d’avoir une vision unique de son client, quel que soit le canal dans lequel il achète : mettre en place une base clients unique, et capturer toutes les interactions de l’enseigne avec ce client, avant, pendant et après l’achat; reconnaître son client dans tous les canaux
  3. Faire converger les mondes offline et online, notamment pour ce qui concerne la mise en avant de son offre produit : créer la meilleure représentation possible du produit sur son site Internet, pour parer au fait que le client ne peut toucher ou essayer le produit, et utiliser le digital en magasin pour enrichir la perception du produit, notamment en en montrant les usages possibles

Marie Axelle Loustalot-Forest, Associée chez Kurt Salmon  participera au 3DEXPERIENCE Customer Forum à Paris le 15 octobre 2013, en tant que conférencière pour l’industrie Biens de consommation et distribution.

 

Blue Sky Solar Car Follows the Sun Across Australia

By Suzanne
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A fleet of cars are racing 3,021 kilometers (1,877 miles) across Australia this week powered by nothing except solar energy. Among them is a car from Blue Sky Solar which was designed using Dassault Systèmes’ 3DEXPERIENCE Platform.

Thirty-eight teams from 22 countries competing in the World Solar Challenge departed Darwin on Sunday the 6th and are expected to arrive in Adelaide Sunday the 13th. Vehicles must be highly efficient to both make the long trek and to make it in the fastest time.

Traditionally building vehicles for the race can be a year’s long process. But the Blue Sky Solar Car team was able to build a vehicle in just 13 months. Paul Park, Managing Director of the University of Toronto Blue Sky Solar Car team, said:

This was the first generation car on which we used the 3DEXPERIENCE Platform. Not only did it help us collaborate better and improve work flow tremendously, it was critical to us being able to design and deliver the vehicle so quickly.

CATIA allowed us to fully integrate the systems in the vehicle and gave us the flexibility to design a world-class aero body while SIMULIA highlighted potential problems early in the design process and helped us avoid over-design.

3DEXPERIENCE design and realistic simulation apps allowed the Blue Sky Solar Car team to work on all their car’s systems under one interface – including mechanical, electrical and aerobody – from the first concept all the way through to manufacturing. The team deployed DELMIA’s Human Builder and virtual manikin applications in order to visualize ergonomics and driver comfort, and even identify and remedy flawed calculations in the design phase. SIMULIA’s advanced simulation technology aided in further validating the design intent – an analysis that had previously been done using only rudimentary hand calculations.

After three days the Blue Sky Solar Car team is in 9th place. You can track the vehicle here.

Watch “See You at the Finish Line”:

YouTube Preview Image

 



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