Immersive Business in the Age of Experience

By Alyssa
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In the Age of Experience, any technology that can help to deliver a superior customer experience is a bonus. Immersive virtuality (iV) – the full spectrum of technologies from augmented and virtual reality to holograms – is one of the most transformative advantages business leaders have ever received. Why? Because unlike traditional forms of communication, immersive virtuality – especially virtual reality (VR) – is processed in the part of the brain that deals with emotion and memory. In other words, companies can use iV to create experiences that connect with their customers at the emotional level and create lasting memories.” 

Monica Menghini, Executive Vice President and Chief Strategy Officer, Dassault Systèmes

 

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The new issue of Dassault Systèmes’ corporate thought-leadership magazine, Compass, focuses on Immersive Business in the Age of Experience.  Across seven articles in the cover section, we look at what established companies have been doing with iV and what new opportunities are emerging in design, marketing, manufacturing and science.  We explore the impact of more affordable, portable and increasingly collaborative head-mounted display technology, ranging from manufacturers that use it for product validation and problem detection to helping consumers to experience their products in a natural, powerful way.

 

The issue is full of articles on other topics too, such as:

 

Read this issue now to discover these stories and much more!

 

It’s Time to Provide More Than Design Intent for Architectural Projects

By Akio
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No car manufacturer in business would create an engine bay by interpreting a representative 2D drawing—yet it is still acceptable for AEC professionals to work that way.

clicktotweetClick to Tweet: No car manufacturer would build from
a representative 2D drawing. Why should #AEC?

Today’s complex buildings should no longer rely on fragmented communication through 2D drawings or pdfs, said Robert Beson of AR-MA (Architectural Research – Material Applications Pty Ltd.), in a recent presentation at the 3DEXPERIENCE Forum Asia Pacific South 2016.

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Beson suggested that architects today have a responsibility to provide more than just design intent. When relying on 2D drawings, too much is left up to interpretation.

clicktotweetClick to Tweet: Architects have a responsibility
to provide more than just design intent

“It’s necessary to fully engage with the methods of construction, of manufacturing, assembly, logistics and installation,” Beson says. “We need to understand and engage our supply chain from concept through design.”

Adapting to New Processes

Moving to a collaborative platform based on parts and assemblies makes sense, but requires new skillsets from designers.

Today, every project AR-MA designs is comprehensively modeled in 3D.

Every project uses 3D laser point cloud scanning to verify work as it’s built onsite.

Every project uses 3D laser point cloud scanning to verify work as it’s built onsite.

The shift requires architects to interact in new ways with fabrication and construction professionals.

clicktotweetClick to Tweet: Architects must interact in new
ways with fabrication & construction pros 

Take connection brackets, for example. By combining 3D scanning and a just-in-time fabrication pipeline, it’s no longer necessary to design complicated 3-way adjustable brackets. The team can design simple laser cut plates, each of which are slightly different and ultimately improve the tolerances onsite.

The need for 2D drawings can be fully removed by laser cutting or engraving directions for assembly into the materials themselves.

To provide these fabrication-ready solutions, every member of the team at AR-MA writes code.

Every AR-MA team member writes code in order to directly send information to fabrication machinery.

Every AR-MA team member writes code in order to directly send information to fabrication machinery.

“It’s not enough just to model, and put together assemblies and parts, and think through the building process,” Beson says. “It’s crucial to engage with the means of production and be able to communicate with them. Often that means writing code and sending G-codes directly to the CNC machines.”

Comprehensive Modeling for Wynyard Walk’s Unique Components

For Wynyard Walk, a pedestrian walkway recently completed in Sydney, AR-MA was contracted to manage and execute detail design of the stainless cladding. The team had to deliver a fabrication-ready package of over 3,000 perforated stainless panels and lights, more than 50% of which were entirely unique.

Beson notes that it would not have been possible to work from 2D drawings of the mostly unique 3,000 perforated stainless steel panels at the Wynyard Walk pedestrian walkway.

Beson notes that it would not have been possible to work from 2D drawings of the mostly unique 3,000 perforated stainless steel panels at the Wynyard Walk pedestrian walkway.

The designers wanted a parametric model that was flexible enough to respond to ongoing design challenges.

The model had to accommodate an as-built primary structure, a glass reinforced concrete wall cladding, interfaces with the ceiling, and ongoing changes in the panel layout and perforations due to modifications in the façade mullions and setouts.

The contractor found the Façade Design for Fabrication powered by 3DEXPERIENCE platform best fit its needs.

Its integration of design and engineering, part and assembly paradigm, and scalability, among other features, allowed the team to produce a highly detailed and accurate 3D model of the entire project scope.

The integration of design, engineering and fabrication information made the 3DExperience a strong solution for this project.

The integration of design, engineering and fabrication information made the 3DEXPERIENCE a strong solution for this project.

Not only did the comprehensive model prevent problems before they arose, but it allowed designers to minimize the number of part drawings by providing fabrication-ready geometry that was sent directly to the fabricator.

This saved time in the office and factory, and removed any error from misinterpretation of the 2D drawings.

For example, the tremendous time crunch made it necessary to release all fabrication information in batches. Façade Design for Fabrication helped the team to coordinate and track those batch releases, as well as any revisions.

Technical Support of Creativity

Beson pointed out that architecture has long been considered a creative endeavor, but what unifies the team at AR-MA is a belief that architects must unite creativity with technical ability.

“Both are necessary to produce the types of innovative and formative buildings our cities require today,” he says.

clicktotweetClick to Tweet: “It’s Time to Provide More Than
Design Intent for Architectural Projects”

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3DEXPERIENCE at Hsin Chong

By Alyssa
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hsin-chong

Facing strong competition in the automotive parts manufacturing industry, Taiwan’s Hsin Chong group wanted to differentiate themselves by providing customers with a complete solution that is reliable, effective and cost-efficient.  The underpinning of this goal was to effectively integrate the information and resources from its 20 manufacturing sites and offices worldwide, and find a solution to manage the massive amounts of data involved in their business, especially in its bidding processes.

Hsin Chong wants its customers to perceive them as a strong, trusted partner who leverages cutting-edge technology in order to offer reliable, effective and cost-efficient projects.  To help fulfill this vision, they evaluated a range of tools, ultimately selecting the 3DEXPERIENCE platform from Dassault Systèmes.

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The company also selected the applications CATIA, ENOVIA and SIMULIA for design, R&D, verification, analysis and simulation, as well as the Bid to Win industry solution experience.  Bid to Win helps Hsin Chong further improve their data collection, cost estimation and bidding processes – all areas valued by customers to give them a better experience with the company.

Through the 3DEXPERIENCE platform and other Dassault Systèmes solutions, Hsin Chong has thus far been able to cut post production engineering changes by 30%.

Discover more about Hsin Chong’s implementation in a new case study.

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