The Fashion Industry gets ahead of the curve in Mexico City

By Feranda

The quality of Mexican products is a competitive differential against the hard actual competition at Mexican Fashion market. With this in mind, Dassault Systemes and IQ Innovation, got together for a unique event to discuss the role of technology in the Fashion industry. Cristina Pineda, co-founder of Pineda Covalin, was our special guest.

At the W Hotel in Mexico , more than 40 attendees from fashion brands and retailers joined this breakfast to listen to Cristina’s story, and how Dassault Systemes and IQInnovation help the Fashion industry gain visibility across the globe, having shorter product lifecycle, improving sales with Dassault Systemes’ 3DEXPERIENCE business Platform.

Enrique Marin from IQ Innovation provided an overview of the Mexican Fashion Market.

The quality of Mexican product is an important competitive edge regarding the fierce competition we have to face, Dassault Systèmes is a powerful tool to improve product quality
(La calidad del producto mexicano es un diferencial competitivo tiendo en cuenta el mercado competitivo que enfrentamos, Dassault ofrece una herramienta poderosa para mejorar la calidad de los productos)

Then Aurore Furnaletto, Sales Manager Consumer Goods and Retail from Dassault Systèmes took over. She introduced two 3DEXPERIENCE solutions for Fashion brands and retailers: Fashion Collection for SMB and My Store, or how fashion brands and retailers can leverage technology in all  processes from design to production to store operations. Then Aurore kept audience’s attention with Guess customer case. She presented the different stages Guess went through to adopt Dassault Systèmes’ solutions.

Cristina Pineda, co-founder of Pineda Covalin powerful Mexican luxury brand, with stores in Mexico, Colombia, New York and China, showed how technology complements creativity and the design at market.

To stay competitive in this market, we have to be local, to be able to guarantee our product quality.
(Para sieren competitivos en esto mercado teren que ser locales, para garantizar la calidad de los produtos.)

To close this breakfast Aurore took the audience to the future of fashion with a presentation of FashionLab, Dassault Systèmes technology incubator dedicated to fashion designers. Attendees had also the surprise to discover Paris 3D, with 3D reconstructions of monuments showing the Fashion capital at various times.

Special thanks to Cristina and our guests, we are very proud to have held this fascinating Industry Breakfast alongside our partner IQ Innovation,

Stay tuned for our next event and see you again soon!  :-)

Feranda is a member of Dassault Systemes São Paulo team




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One response to “The Fashion Industry gets ahead of the curve in Mexico City”

  1. Matthew says:

    I enjoy that the technological advancement of the fashion world happens at multiple levels: ever improving design platforms work hand in hand with better manufacturing devices and new technical fabrics.

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