What the 4th Industrial Revolution is all about

By Diana

Hannover Fair 2014

I recently read a blog article written by Alex Enderle (@Alex_Enderle) about the 4th Industrial Revolution and how her company (BOSCH) considered that the real revolution was the business model and not the concept of connected industry.

When we have been setting up our positioning regarding the 4th Industrial Revolution a few months ago it was clear to us from the beginning that the “Industrie 4.0″ (in German) highlighted a part of the 4th Industrial Revolution but that other key aspects needed to be covered as well.

The introduction of smart machines to create a smart and connected production and potentially enable more flexibility and, therefore, customization is definitely the future of the industry. However, this needs to be combined with 2 other critical aspects, which are the Socialization and Servitization of the industry.

In fact, the 4th Industrial Revolution is not only based on technological progress, it is highly inspired by trends that are now part of our day to day lives. Yet, in the 21st century people want to communicate live anywhere and anytime with their peers and even with brands. Confronted with an endless flood of information and a need to get things done quickly, people no longer buy a product for its design or cost but more and more for the services it provides.

The two best-selling smartphones would not be as successful without strong operating systems like Android and iOS.

The former low cost airline company Easyjet would not have managed to succeed in the “business trip” market without a strong service offering

Connected machines and factories are tools, just like smart phones. What really matters is how we use them.

This is the reason why we consider that communication and collaboration combined with a strong flexibility and service offering are key aspects of the 4th Industrial Revolution:

Share new ideas and speed up existing projects, create the best customer experience with customized machines and services, finally guarantee more profit for their company.

The 4th Industrial Revolution is about Social, Smart, Flexible production, with High Value-Added Services. We can help you lead the way!

If you found this article interesting we would be pleased to meet and discuss with you at our booth at the Hannover Messe from April 7-11, 2014. Let’s meet at the Digital Factory Hall 7, Booth D 28.

Don’t worry about the entrance fee, it’s on us! Here is your free ticket to Hannover Fair 2014. See you there!  :D (below are a few pictures from last year)




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