According to Berg Insight, in 2014, smart appliances made up one-third of the estimated 5.9 billion smart and connected products sold worldwide: that’s 2 billion smart appliances. With that level of production, and a market growing at an estimated CAGR of 15.4% toward a value of $37.2 billion USD by 2020 (MarketsandMarkets), there’s no doubt about it: customers love smart appliances.
In the recent post “A New Spin on Washing Machine Design”, we explained how customers today expect more than just a product when they do business with a company: they would rather spend money on an experience than a thing. The ability of smart appliances to deliver delightful, intuitive experiences that make daily life easier and more pleasurable is in large measure the key to the smart appliance market’s success.
This is a theme we returned to in “The Secret to Creating Market-Winning Experiences”, in which we explored the use of collaborative simulation and design exploration software to help craft these compelling experiences, enabling manufactures to simulate virtual product experiences while evaluating and analyzing hundreds of design options.
Such advanced software is invaluable because at technical level, designing great smart appliance experiences can be a daunting challenge. It requires that companies have engineering proficiency in a wide array of areas such as software, mechanical, electrical, fluid, electronics, software, and other specialized areas. What’s more, success requires bringing all of these competencies together to collaboratively develop requirements, solve problems and optimize outcomes (see our post “How to Stay Competitive? Develop Smart Appliances in the Era of Experience”).
This kind of collaboration is essential for success in systems engineering in general, but the need for collaboration in the fast-growing but intensely competitive smart appliance market requires expanding collaboration to an enterprise level. It requires establishing an ongoing dialogue between design, engineering, manufacturing, marketing and support.
We’ve developed a short video, Pure Motion, to introduce the ways in which these disciplines can revolutionize smart appliance innovation through collaboration on a single platform – the 3DEXPERIENCE platform, while leveraging common 3D system models and digital assets across optimized processes.
Watch the video now, or to learn more, visit our white goods webpage or download the V-ZUG case study today, which details how the Swiss High Tech appliance maker is innovating for perfect cooking and washing experiences with the 3DEXPERIENCE platform.