I’d like to introduce you to a new 3D augmented reality cereal box experience!
After our Rio 3D augmented reality game, the Experiential Marketing Strategy team, in collaboration with Nestlé and Dreamworks, developed another fun game based on the Kung Fu Panda 2 movie.
You know Po, the humble panda? He is back and this time he’s also on cereal boxes: lead him and his gang, the Furious Five, through this 3D video game… with a hand card only!?
The goal of this interactive game is to create the longest chain with Po and his friends and catch as fast as possible the traditional Chinese food bowls holding on the lanterns. But watch out the firecrackers and the cannon balls that can break the chain!
Here is a sneak video about the Kung Fu Panda 2 3D augmented reality experience:
Now let me share with you some interesting figures:
- It’s the fourth 3D augmented reality experience developed in collaboration with Nestlé thanks to 3DVIA technologies (Chocapic, Arthur Course and Rio).
- It’s the second one so global: it will be available on 33 million boxes in more than 50 countries… huge!!!
Try the game and let me know if you like this kind of marketing campaign. I DO and I’m sure it will change the way brands interact with their consumers.
(Btw, if you don’t have the cereal box, you can still download the tag and play directly on Nestlé’s dedicated website!)