Experience Kung Fu Panda 2 in 3D Augmented Reality

By Agnes
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Kung Fu Panda 2 in 3D Augmented Reality

I’d like to introduce you to a new 3D augmented reality cereal box experience! ;-)

After our Rio 3D augmented reality game, the Experiential Marketing Strategy team, in collaboration with Nestlé and Dreamworks, developed another fun game based on the Kung Fu Panda 2 movie.

You know Po, the humble panda? He is back and this time he’s also on cereal boxes: lead him and his gang, the Furious Five, through this 3D video game… with a hand card only!?

The goal of this interactive game is to create the longest chain with Po and his friends and catch as fast as possible the traditional Chinese food bowls holding on the lanterns. But watch out the firecrackers and the cannon balls that can break the chain!

Here is a sneak video about the Kung Fu Panda 2 3D augmented reality experience:

YouTube Preview Image

Now let me share with you some interesting figures:

  • It’s the fourth 3D augmented reality experience developed in collaboration with Nestlé thanks to 3DVIA technologies (Chocapic, Arthur Course and Rio).
  • It’s the second one so global: it will be available on 33 million boxes in more than 50 countries… huge!!!

Try the game and let me know if you like this kind of marketing campaign. I DO and I’m sure it will change the way brands interact with their consumers.

(Btw, if you don’t have the cereal box, you can still download the tag and play directly on Nestlé’s dedicated website!)

Have fun!

Agnès




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5 responses to “Experience Kung Fu Panda 2 in 3D Augmented Reality”

  1. Dieter Kaistra says:

    Dear Agnès,

    very nice game and interessting tracking technology. It should be in 3D-stereo with red-green-glasses.

    Regards Dieter

  2. Agnes says:

    Thank you Dieter!
    You’re right, we could have made the experience compatible with 3D stereoscopic anaglyph glasses as we did for Arthur Course, Minimoys, Desjoyeaux and many other 3D experiences.
    This time we decided not to do it to enable even more people (not only those who have glasses) to play the game.
    I’m glad you enjoy the game all the same ;-)

  3. Benoit says:

    A standard webcam delivers only 2D information.
    So, if you mix the 2D and the “augmented 3D” there will be a perception conflict for the brain concerning the depth. For the Kung Fu Panda 2 experience, it would reduce dramatically the gameplay.

    To enable a full 3D experience (with anaglyph glasses or far better a 3D TV) you would need a webcam that can capture the 3D, which is not a standard at this time.

    Benoit

  4. Neil Perry says:

    This is amazing – but no english language version?

    We don’t get this cereal in the UK.

  5. Agnes says:

    Dear Neil,
    Unfortunately, the UK market decided not to promote the Kung Fu Panda 2 3D Augmented Reality Experience on cereal boxes.
    But don’t forget that you can download the tag and play directly on the website: http://www4.nestle.com/kfp2/en/
    Agnès

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