Carnival Treat: 3D Augmented Reality Preview!

By Kate

Happy Carnival everyone!

To get you in the mood, I thought you’d enjoy a sneak preview from our Experiential Marketing Strategy team .  

With our partners Nestlé, Twentieth Century Fox Film Corporation and Blu Sky Studio (Ice Age film creators), we’ve created a truly international augmented cereal box experience. 

Check out these statistics to see just how global:

  • 53 Countries
  • 29 Languages
  • 26 MILLION Boxes!!

So unlike other experiential marketing projects I’ve blogged about, this is the first that’s soooo widespread.

Here’s a look at 30-seconds video about the Rio experience:

YouTube Preview Image

If you live in Asia, Latin American, Europe or Eastern Europe, chances are you’ll be able to buy a box of Nestlé at your local grocery store and play with “Rio” film characters Blu and Jewel.   

Here’s a Rio trailer to help you get to know Blu and Jewel better:

YouTube Preview Image

To see if your country is part of the Rio fun, check out the dedicated website:  www.nestle-rio.com

And if you don’t live in one of the participating countries, stay tuned to 3D Perspectives.  I may be able to get my hand on some cereal boxes to give away.  ;-) 

Desfrute o carnaval hoje!

Kate




Related Posts

Live from 3DEXPERIENCE Forum North America 2012 – Day 2

Live from 3DEXPERIENCE Forum North America 2012 – Day 1

Defining a Formula for Success: Enginuity PLM

CATIA Packaging Design Demo Reel

An Italian’s Take on French VR Cereal Gameplay

Leave a Reply

:D :-) :( :o 8O :? 8) :lol: :x :P :oops: :cry: :evil: :twisted: :roll: :wink: :!: :?: :idea: :arrow: :| :mrgreen:

3ds.com

Beyond PLM (Product Lifecycle Management), Dassault Systèmes, the 3D Experience Company, provides business and people with virtual universes to imagine sustainable innovations. 3DSWYM, 3D VIA, CATIA, DELMIA, ENOVIA, EXALEAD, NETVIBES, SIMULIA and SOLIDWORKS are registered trademarks of Dassault Systèmes or its subsidiaries in the US and/or other countries.