Happy Carnival everyone!
To get you in the mood, I thought you’d enjoy a sneak preview from our Experiential Marketing Strategy team .
With our partners Nestlé, Twentieth Century Fox Film Corporation and Blu Sky Studio (Ice Age film creators), we’ve created a truly international augmented cereal box experience.
Check out these statistics to see just how global:
- 53 Countries
- 29 Languages
- 26 MILLION Boxes!!
So unlike other experiential marketing projects I’ve blogged about, this is the first that’s soooo widespread.
Here’s a look at 30-seconds video about the Rio experience:
If you live in Asia, Latin American, Europe or Eastern Europe, chances are you’ll be able to buy a box of Nestlé at your local grocery store and play with “Rio” film characters Blu and Jewel.
Here’s a Rio trailer to help you get to know Blu and Jewel better:
To see if your country is part of the Rio fun, check out the dedicated website: www.nestle-rio.com
And if you don’t live in one of the participating countries, stay tuned to 3D Perspectives. I may be able to get my hand on some cereal boxes to give away. ;-)
Desfrute o carnaval hoje!