Excitement Engineered: RTT Becomes 3DEXCITE

By Aurelien

3DEXCITE logoLast December, we announced the acquisition of Realtime Technology (RTT), including Bunkspeed. We welcomed a talented team of over 750 people to the Dassault Systemes family, bringing with them breathtaking rendering technology and design services.

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Today, we’re thrilled to announce that RTT is adopting a new name and identity as the latest 3DS brand: 3DEXCITE. In fact, you could say that we’re “3DEXCITEd!”

The creation of the 3DEXCITE brand is much more than a renaming of RTT. It embodies our conviction that 3DEXPERIENCE goes well beyond engineering, enhancing the entire business cycle across all communication channels with powerful, streamlined and efficient storytelling tools.

In today’s experience economy, competitive differentiation rarely happens from a purely technological standpoint. The emotional experience offered along with a product is often the key to opening (or expanding) new market opportunities. Listen to Monica Menghini, Dassault Systemes EVP Corporate Strategy, Industry and Marketing, explain how innovations happen in the experience economy:

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But how can this emotion be conveyed from Design and Engineering to Marketing and Sales? Take a look at the image below (via Wikipedia) showing the different stages of PLM.

PLM stages (source: Wikipedia)

Today, most PLM vendors can address the Design, Engineering or Manufacturing stages with mature solutions. But can they address the Marketing (upstream experiences) and Sales (downstream experiences) stages? With the addition of 3DEXCITE, Dassault Systemes adds these capabilities. Now you can seamlessly leverage the original, single source 3D Master from Design and Engineering across Marketing and Sales, offering a virtual–and accurate–experience to your final customer or consumer. That’s 3DEXCITE on the 3DEXPERIENCE Platform: Excitement Engineered.

So, are you 3DEXCITEd? Learn more about 3DEXCITE on www.3ds.com/3dexcite, and follow @3DEXCITE on Twitter!


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