Have you heard of the “Beyond Beauty” expo happening the other week in Paris? As part of my role as CATIA social media intern, I got to be there for opening day!
You might wonder why Dassault Systèmes would even be at a ‘beauty’ event. The answer is simply because the beauty business is not only fragrances, blush and lip gloss; all those products have a common thread, the packaging and design. This is where Dassault Systèmes comes into play.
All these products need, in order to stand out from each other, a certain Design communicating an emotion, a feeling, an experience that incites consumers to buy them. Dassault Systèmes provides solutions for the Beauty industry to develop innovative, winning products.
At Dassault Systèmes I hear a lot about the product’s entire value-chain, from concept design to planning and supply processes. And from what I understand, CATIA offers we we call a “unified industrial design workflow solution to imagine, create, share and experience your future products.” (Thank you marketing brochure ;-))
For Dassault Systèmes’ Beyond & Beauty stand, our CATIA Creative Designers Team was present, exhibiting a project focused on the creation and design of a perfume bottle and packaging. They showed what we could do with CATIA and how easy it is to imagine (while you design) a new perfume bottle in few minutes. Here’s a video showing a bit of their project:
We shared our booth with our partners Noomeo, RaisonPure and Strate College Designers. While all of them had interesting things to share, I’d like to zoom in on Noomeo.
Noomeo , for those who don’t know, is a company that makes the hand scanners which can scan various objects directly in 3D, or in other words, easily and quickly help you to visualize in 3D! Noomeo can scan any object and then on the screen a few seconds later, you can see the shape of the object in a cloud of small dots. After a few scans you’ll have the replica of your object. It’s awesome to see it in action, because it’s truly simple of use. Here’s a little video interview with Noomeo’s André Joly and another of his colleagues. You’ll get to see the magic in action:
I never suspected blogging about Beauty would be part of my CATIA internship, but what a fun turn!
So what do you think about CATIA and Beauty?