All About the 3D Dream Sketcher

By David N.
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The 3D Dream Sketcher is an experience produced by Dassault Systèmes (3DS) with two main objectives:

– Increase online traffic and booth attendance during an event (such as the CES 2016),

– Crowdsource the value of an immersive ideation design tool targeting the general public as well as professional creative designers.

How Does It Work?

Users are asked to think of themselves in an imagined role, and then sketch it in the air. At the beginning of the experience, users are scanned by a pair of kinects so as to create an engaging starting point: their body!
The user sketches for 3.5 minutes while looking through a VR headset and using two hand-held controllers, as the public watches the scene through an external screen.
A 360° bullet-time animated gif is generated and uploaded onto the cloud, and an email containing a link to the gif is sent to the user.
The user can then give it a title, opt to make it public and share it through mail or on most social media.

Here is how it looked when embedded in Dassault Systemes’ website event page for CES 2016:

Dream Sketcher CES Galery
You can access the global gallery of all the sketches created so far here.

The Origins

The experience leverages the recently released HTC Vive Pre VR Headset and controllers along with earlier 3DS projects.
The first project, “Never Blind in VR”, explores how one relates to an immersive live representation of one’s own body. This actually showcased last year at the Laval Virtual Revolution competition.
The second, “BikePics”, examines the impact of augmented selfies shared on social networks. To have a deeper on this 3DXPERIENCE, you can either watch its video of go through this twitter wall.

Marketing Results

The 3D Dream Sketcher welcomed 220 users during the four days of the CES 2016, with impressive results in terms of traffic:

Firstly, it consistently drew throngs of visitors to the booth, proving that VR is a crowd-pleaser that helps brands to engage with captivated audiences.

Dream Sketcher Crowd

The experience also contributed to significantly increasing the number of followers of 3DS digital channels on social media (sorry, but we can’t reveal the actual figure), with around 1,000,000 impressions, mostly through Facebook, LinkedIn, Instagram and Twitter.

Dream Sketcher Social Stats


Dream Sketcher Social Stats

Overview of the social campaign results

Outcome for a New Design Solution

This experience has shown us that using a user’s body scan is a good way to circumvent the “blank page syndrome”, while giving the user a better sense of scale and proportion. This is of particular interest for more “serious” applications where sketches are transformed into products or services.

We also received very interesting feedback on how sketching directly in 3D is of particular interest to users who find pen and paper drawing a challenge (it’s so much easier than drawing on paper)

In addition, “social media curation” worked extremely well: having the outcome of the experience sent to a social platform where in two clicks participants could share noteworthy results on social networks. In terms of product ideation research, this may present significant value.

Finally, the experience has shown to be of interest and potentially useful to professional creative designers.

The project is conducted under the 3DEXPERIENCE Lab framework, feeding the ideation theme.
This 3DEXPERIENCE is showcasing Dassault Systèmes’ innovations at several events:
CES2016 (USA)
Laval Virtual 2016 (France)
Design in the age of Experience (Italy)
Future en Seine (France)

Virtual Technology finds a “Sweet Spot” on Retail Shelves

By David
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Watch the Video!

Adapting to Change with a Digital Platform

When it comes to delivering a consumer shopping experience, retailers have been slacking big time – and they may not even know it.

According to the Retail Indicator Branch of the US Census Bureau, between 2000 and 2012, e-commerce sales across all retail channels grew by 19.1% annually, while overall sales only grew by 3.2%.

The shift towards technology-influenced shopping has bred a new species of consumer with higher expectations of service and perceived quality. This poses a huge challenge to retailers who rely on shopper engagement to drive sales. With consumer loyalty at an all-time low and the effectiveness of traditional marketing tactics on a steady decline, brand manufacturers need stronger solutions to recapture consumer attention, restore buying confidence and drive real business value.

How Virtual Collaboration Fosters Growth

Revamping the consumer shopping experience…starting with collaboration!

Creating the optimum shelf experience is retail priority number one. With more consumers doing their big basket shopping at convenience stores, retailers need solutions to capitalize on those trends and drive increases in average basket size per shopper. To help them, brand manufacturers and retailers team up and collaborate using the Perfect Shelf industry solution experience. By realistically simulating how store shelf designs are deployed, they can create consumer-responsive merchandising and assortment strategies that lift both category sales and margins.

Watch the Video!

This collaboration between brand manufacturers and their retail allies accelerates the effort towards finding the best solutions for cost-effective design, merchandising compliance, and brand experience enhancement. A shared virtual environment to define merchandising strategies and enterprise objectives is the ideal platform brand manufacturers and retailers want and need to fortify a strong partnership that creates opportunity.

Why Retailers Need Technology to Improve Shelf Productivity

Carrying nearly twice as many SKUs as they did 25 years ago, today’s retailers face a productivity crisis of making less revenue per item. With profit margins getting squeezed more than ever before, how can retailers fight back?

Strategic shelf planning is critical for managing high volumes of product inventory. Retailers seeking to achieve higher inventory turnover rates and reduce carrying costs must be able to respond quickly and with precision to the ever-changing store assortments. Virtually simulating store layout, shelving, and fixture scenarios in a 3D environment provides retailers with an enriched interpretation of each stage of the consumer buying cycle. This enhanced visibility fosters the creation of in-store merchandising plans that synergize product assortments to optimize shopper engagement. In addition to improving merchandising results, retailers grasp a stronger sense of how shoppers navigate the store to drive better decision-making in inventory management.

By connecting the dots between shopper insights and shelf planning, retailers are positioned to:

  • Maximize product engagement by optimizing merchandising plans and refining store design layout
  • Deliver operational excellence through better and faster category management decisions
  • Improve shelf compliance to reduce inventory costs and increase productivity

How can brand manufacturers position themselves above competition?

It starts with enhancing brand experience. Perfect Shelf allows CPG brand manufacturers to fully utilize the consumer insights and business metrics needed to design the optimal category strategy with its retail partners. Features like virtual reality sessions enable category managers to continuously share and adapt 3DEXPERIENCEs for internal executive reviews or team on-boarding, avoiding ineffective 2D planograms or the expense of physical mock ups.

Whether it’s preparing to optimize a new product launch, design a promotional plan or even deliver a comprehensive range review, these digital solutions serve as a game-changing asset for brand manufacturers seeking a competitive advantage.

The Benefits of Enhanced Shelf Design

The advantages of shelf design technology don’t stop there. As brand manufacturers look to ensure these newly developed shelf strategies align with compliance metrics and merchandising rules, they turn to the Design value component of Perfect Shelf for answers. With an intuitive and systematic design, “Drag & Drop capabilities” provide smart positioning and advanced product assortment filtering and searching – the ingredients needed for accelerating inventory management.

Category managers can efficiently design shelf space recommendations by virtually creating 3D shelves, fixtures and merchandising elements meeting retailer standards and brand equity goals. Brand manufacturers are then able to:

  • Cultivate a stronger sense of operational management
  • Develop a better understanding of their product categories
  • Make precise decisions in merchandising design

Using the Dassault Systèmes Perfect Shelf industry solution experience, brand manufacturers can combine strong brands, visible point-of-sale materials, and a highly professional sales force to win category leadership while boosting sales for its retail partners. Learn how Perfect Shelf can help you create better merchandising plans and improve your retailer relationships.

Don’t believe us? Let the industry’s winning players tell you themselves. Learn how to become a leading brand manufacturer by virtually redefining its infrastructure and discover what simulation has the potential to do for your retail business.

By realistically simulating retail settings inside immersive, lifelike 3-D environments, Retailers and Consumer Packaged Goods companies can better imagine, validate and deploy optimum shopping experiences, increase product appeal, drive brand and category profitability and differentiate themselves from the competition.

Watch the Video

Never Blind in VR

By David N.
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In this video, we share our findings in building real-time 3D experiences with consumer headsets so as to go beyond the FPS gaming usage for which they are designed. The issue is that such experiences tend to isolate the user from his own body, have him lose contact with other people in the room and with the real world.

YouTube Preview Image

Analyzing the usage of large cubic immersive rooms (CAVEs) in industries such as Automotive or Aerospace, we propose an experience that brings some elements of reality to the eyes of the user of an Oculus Rift, allowing him to see his own body, perceive the real surrounding world and interact with it, as well as have social interactions with other people in the room.

To achieve these results we use a fixed Kinect for Windows that generate a 3D point cloud of the user’s body and of his surroundings. Although not very dense, the point cloud is surprisingly present to the user when seen from his eyes through the headset.

The three features presented in this video are known to bring the following benefits:

  1. Seeing one’s own body
    • Reinforces the presence of virtuality and eliminates the odd feeling of not actually being there
    • Enables to perceive virtuality at a proper scale
    • Gives visual feedback when interacting with real objects
  2. Perceiving the real world
    • Removes the feeling of blindness
    • Provides a safer experience: prevents from dangers like hitting something, or falling
    • Enables interaction with real objects in the world
  3. Having social interactions
    • Reduces the claustrophobic effect of wearing an occluding headset
    • Brings non-verbal communication
    • Maintains equity amongst people thanks to a symmetrical relation.

Never blind in VR - Findings

About the iV Lab: at the heart of the Passion for Innovation Institute, the iV Lab explores the usage of emerging UX technologies by building and sharing original prototypes; it connects Dassault Systèmes with scientific and technology players in the Virtual Reality (VR), Augmented Reality (AR) and other domains where the body is highly coupled with the virtual.

David Nahon David Nahon is iV Lab Director, Passion for Innovation Institute at Dassault Systèmes. You can connect with David on Twitter @iVEvangelist or through LinkedIn.



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