Why Products Are No Longer Enough: Consumers Today Buy Experiences

By Therese

Take a minute and think about the products you manufacture. Whether it’s in the area of High Tech, Consumer Goods, Transportation & Mobility, or any other industry, at the end of the day, it’s what motivates consumers to purchase that matters the most. And what motivates them more than the actual experience?

The consumers of today buy experiences—products are no longer enough. At the 3DEXPERIENCE FORUM North America, you can learn how to go beyond delivering great products and move to creating memorable experiences for your customers. Virtual Reality presents a significant impact on your customers and use of DELMIA solutions can take them there. Find out how we can help you manage and deliver the right product experience to your customers around the world.

Manufacturers like you can provide memorable experiences for customers using DELMIA solutions. We’ll help you navigate the future by enabling innovation and collaboration across the business ecosystem. DELMIA provides businesses like yours with 3DEXPERIENCE universes to improve the real world of Global Industrial Operations. Our DELMIA experts will be on hand to show your how you can meet your customers’ expectations for a unique, highly-personal experience tailored to their needs.

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Join Us for the 3DS Brand Leader’s Breakfast with Patrick Michel

Hear more about the latest advancements in manufacturing at the 3DEXPERIENCE Forum North America from DELMIA’s VP of User Experience and Marketing, Patrick Michel. Patrick will reveal how to go beyond delivering great products and move toward creating memorable experiences for your customers. Meet with him on Wednesday November 12 at 7 A.M. to hear how. When registering here, be sure to check the “3DS Brand Leader’s Breakfast” option.

After the forum, continue the technical conversation on Manufacturing. Go where all the experts are. Join the conversation at a DELMIA Community now!

Rendering in the Age of Experience: a talk with Bunkspeed

By Aurelien

When we acquired RTT AG a few months ago, we briefly mentioned that Bunkspeed was part of the team, but didn’t provide more details yet. While at SolidWorks World 2014 I took the opportunity to fix this by having a chat with David Randle, General Manager with Bunkspeed. David lets us know more about Bunkspeed history and team (of only 10!), industries and customers they serve. When asked about his take on 3DEXPERIENCE, David concludes that “Experience has always been in our core values”.

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If you want more realistic rendering eye candy, check out this demo on a 4K mobile tablet:

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Thank you David! We’re so glad to have the Bunkspeed magicians on board for our 3DEXPERIENCE journey! :-)  What do you think?

Marketing in the Age of Experience with RTT

By Aurelien

RTT logoEarlier today, we announced our intent to acquire leading provider of high-end 3D visualization solutions RealTime Technology (RTT) AG. Throughout its history, Dassault Systèmes has shown a track record of selecting acquisitions for the complementarity they offer to our existing technology. RTT is no exception for that matter, and brings best-of-breed realtime 3D visualization technology that beautifully complement our solutions.

But RTT also comes up with something different. Besides great technology, the hidden gem of RTT is a team of extremely talented people building awesome 3D digital content. Don’t take my word for it, watch RTT’s Showreel for yourself!

You got it, it’s not only about the software, but also services and content.

Listen to RTT co-founder Ludwig A. Fuchs and our own Monica Menghini explain further about this:

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Now let’s talk a little bit more about RTT as a company. Founded in 1999, RTT is headquartered in Munich, Germany, but spans over 15 locations across the globe. RTT has been a rapidly growing team of more than 750 people, and has most recently welcomed Bunkspeed as part of the team.

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We’re thrilled to welcome RTT’s team! :D With combined technologies, service excellence and content production, we will reach a new step in delivering 3D experiences to the final consumers by closing the loop between engineering and marketing. Marketing in the Age of Experience.

 



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Beyond PLM (Product Lifecycle Management), Dassault Systèmes, the 3D Experience Company, provides business and people with virtual universes to imagine sustainable innovations. 3DSWYM, 3D VIA, CATIA, DELMIA, ENOVIA, EXALEAD, NETVIBES, SIMULIA and SOLIDWORKS are registered trademarks of Dassault Systèmes or its subsidiaries in the US and/or other countries.