Festival Automobile International and Dassault Systèmes – A Tribute to Creativity in the Age of Experience –

By Neno
Share on LinkedInTweet about this on TwitterShare on FacebookShare on Google+

With the heartbeat from engineering, the lifeblood of vehicle innovation has always been the passion and creativity to shape ever new expressions of the individual mobility experience..

Hardly any other industry sector offers such an arena for technological excellence, combined with inspiration & creation as does the automotive industry. And design is, more than ever, one of the essential parameters to give our passion a future.Since its origin in 1986, The Festival Automobile International (FAI) mission is to pay tribute to the designers and more largely to all creators who play a role in defending and illustrating individual mobility. Traditionally, this gala reception has become the car designers’ annual rendez-vous.

In today´s automotive environment, creativity is evolving from style, product design, and services, to experiences.“Beyond design, which itself cannot be reduced to just “style”, we wish to recognise the inventiveness of engineers, some of the most valued allies for designers. We imagined, in partnership with Dassault Systèmes, a second Grand Prix that rewards a company doing significant research optimization of the user experience of an automobile driver. This implies information improve­ment and connection with the surrounding world. Professionals name this ap­proach “Creativ’ Experience””, stated Rémy Depoix, International Automobile Festival president. 

Logo Festival Automobile International

The 3DEXPERIENCE Company

Dassault Systèmes’ mission is to provide business and people with 3DEXPERIENCE universes to imagine sustainable in­novations capable of harmonizing products, nature and life.

To meet this challenge, it is vital to ensure collaborative work processes, internally and externally to the enterprise, with designers, engineers, researchers and marketing managers, as well as external ad hoc participants, since the innovation flow comes from many directions. Ensuring this flow unleashes the potential of what companies and academics call the new ‘Social Enterprise’. Dassault Systèmes, with its 3DEXPERIENCE platform, provides this ‘linkage’, to corporate decision-makers and marketing personnel, to enable them altogether to create the value that their ultimate consumers are looking for.

Dassault Systèmes has brought value to customers by providing solutions in 3D design for product cre­ation, digital mock-up for replacing physical mock-ups, and product lifecycle management covering the product’s entire lifecycle, from design to production and maintenance. Now, Dassault Systèmes is naturally di­rected towards the next step on this journey, entering the era of experiences, a new phase already underway with key innovative customers who share this same vision and strive to create customer ‘experiences’ as the new way of do­ing business.

The Creativ’Experience Award

The Creativ’Experience Award honors the achievements of innovating the “New Digital automobile” space, to reveal new ini­tiatives that enhance man and machine relationship, user experience, mobile enter­tainment, navigation and connectivity in the widest sense and support automotive associated services like vehicle usage continuity in a more global & holistic mobility approach.

This Award recognizes the creativity and inven­tiveness throughout the company; engineers, marketers, designers, re­searchers, ergonomists… collaborating for a focused project.The objective criterias are creativity, aesthetics, design harmony & integration, easy access & insight, global quality of use and its relevance.

Anne Asensio on stage of Festival Automobile InternationalAnne ASENSIO, VP Design Experience, Dassault Systèmes
Bernard CHARLÈS, President & Chief Executive Officer, Dassault Systèmes
Gilles QUETEL, Advertisement & Event Director, Toyota France
Christophe MOULIN, Master of ceremony

 

2013 Winner – Toyota “Fun Vii” Concept Car

Unveiled at the 2011 Tokyo Motor Show and showcased at Geneva on March 2012 as “Diji”, the “Fun Vii” concept illustrates Toyota’s vision of a future where people, cars and society are linked. “Vii” stands for Vehicle, Interactive and Internet. “Fun” speaks for itself!

Toyota Fun Vii vehicle

The interactive experience includes an LED display covering the exterior surface of the car. It opens entirely new perspectives on user interaction and personalisation. The color of the car can change according to passengers’ needs and moods and it can serve in new ways for information, animation and security purposes..

The TOYOTA concept car explores the idea of traveling in a fully connected world. Using your smartphone, augmented reality enables you to wirelessly connect to roadways, infrastructures, other cars (anticipating potential dangers) or to contact nearby friends. Moreover, a holographic character, through a spoken interface, brings you real-time information and advice for navigation.

Toyota Fun Vii vehicle

 

Congratulations to TOYOTA, the first winner of the Creativ’Experience Award! We look forward to seeing more of these inspirational new mobility concepts.

How Social Innovation turns into Mobility for all

By Jacques
Share on LinkedInTweet about this on TwitterShare on FacebookShare on Google+

Last week I was at the French startup event LeWeb’12 to get some fresh ideas about digital marketing trends on the startup scene. The theme of this year was the IoT aka the “Internet of Things”, so you could find many connected devices : smartphones, thermostats, watches, drones, headsets, weight or blood trackers that were all mobile and connected things. So why not connect these geeky devices to more familiar transportation & mobility products? IF WE connect internet and transportation, can it offer innovative and profitable mobility concepts?

I was there in my reflexions when I saw the Renault booth at LeWeb and just decided to chat with them to share ideas. And since I had my smartphone with me, I used it to record this impromptu one shot video, so pardon its low quality.

YouTube Preview Image

Getting people back to work thanks to the Mobility community

I met with Florent d’Yvoire, who is project manager on the Renault-MOBILIZ Social Business project to know more about mobility innovation. Our main discussion was about the Renault-MOBILIZ which I found very innovative but not on technology as we usually expect, but more on the business side: This project was born at the Corporate Social Responsibility department of Renault with a vision: looking for sustainable ways to help the poorest benefit from an affordable mobility, so that they can find work and get out of poverty. Beyond that, the innovation is also in the business model that is inspired by the microcredit concept developed by Muhammad Yunus so that it can ensure the financial viability of the project.

In this context the Renault-MOBILIZ program is looking for more connections within the transportation and mobility community of professionals: they are looking for partnerships with entreprises and citizens on providing products, services, and assistance in getting driver’s licenses. Dassault Systèmes can certainly help with its communication to transportation & mobility professionals. More to come on this…

A car-sharing pilot with electric cars

Renault also launched Twizyway, an innovative car-sharing concept in the Paris area with 50 Twizy. These 100% battery-driven cars are beautiful, fun and safe to drive. They are available all day and are tracked and booked via smartphone apps. People use these cars then leave them in the location of their convenience to ensure maximum flexibility for drivers. Customers just scan a QR Code on the windshield and go. So this is quite similar to the Autolib project deployed near there in Paris, but with less constraints at first glance.

Digital apps on the dashboard of your car

The final topic presented by Renault was the second edition of their “call for apps” that will be installed on the dashboard of future cars in a tablet called R-Link. New Zoe and Clio models will benefit from them , Renault was there to call for startups willing to develop new services on their infrastructure.

Renault’s motto is “Drive the change”, now you can see why!  What about you, how would you match internet and transportation yourself? Do you see the digitalization of the world as an opportunity for new mobilities?

Thanks for posting your view in the “comments” field below

Jacques

 

Jacques Bidault is Industry Marketing Director, Transportation and Mobility at Dassault Systèmes

 

 



Page 6 of 6« First...23456