The Secret to Creating Market-Winning Experiences

By Estelle
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Connected_Washer

In the recent post “A New Spin on Washing Machine Design,” we explained how customers today expect more than just a product when they do business with a company.  According to a recent Eventbrite survey, 78% of gen y respondents said they would rather spend money on an experience than a thing, and 77% said their best memories come from an experience!

In the case of a Washing Machine, white goods manufacturers have come a long way in developing a better consumer experience just in the past decade.  However, more can be accomplished by all high tech manufacturers in their design and delivery of the next-generation products that capture consumers’ hearts and minds.Page11_Sim_Process_and_Data_Mgt-slm

By leveraging integrated and collaborative realistic simulation technology your organization will be able to overcome industry challenges, such as globalization, more complex products, and shorter time to market, while saving time and money.

A recent 7-minute e-Seminar explains how you can use Realistic Simulation integrated within the Industry Solution Experience – Smarter, Faster, Lighter powered by the 3DEXPERIENCE platform from Dassault Systèmes.  It might sound like a mouthful of tech speak, but this technology can transform the way products are designed and delivered to your customer.

washing_machine_overlayThe e-Seminar includes examples of using simulation to collaborate on the analysis of durability and noise and vibration while maintaining complete connection to the performance requirements.

 

It won’t take long to watch this 7 minute e-Seminar, “Leveraging Integrated Simulation to Develop Market-Winning Experiences”.  It will be worth your time, and we encourage you to share this with others in your organization as you discuss the technologies and processes you need to use to deliver market-winning experiences. Watch now  !

 

 

Improving the Reliability of Consumer Electronics Products Through Realistic Simulation

By Harish
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Realistic simulation for Electronic products

Early product failures and product recalls are very costly. They result in loss of revenue, litigation, and brand devaluation among others. Hardware recalls are often costlier than software recalls as software patches can be easily downloaded and installed once flaws come to light. But recalls and early product failures tend to happen over and over again. Why? Because engineering teams are constantly under the gun to improve product performance, reduce form factors, and reduce time to market, all while cutting costs. In order to mitigate risk engineers need to develop a deeper understanding of the product behavior under real operating conditions and quickly evaluate design trade-offs based on overall system behavior.

Physical tests provide an excellent means to understand product behavior. However, physical testing is expensive and time consuming. Simulation provides a cheaper and faster alternative to physical tests. It is critical to strike the right balance between physical tests and simulation during product development. In order to get the maximum bang for your buck, simulations should be deployed starting early in the design cycle when physical prototypes are not available and the design is not fully developed. The earlier you find flaws, the earlier you can fix them. Since the cost of fixing flaws grows exponentially through the design cycle (figure below), identifying and fixing design flaws early in the design cycle is super critical.

Relative Cost of fixing errors in embedded Systems

Relative cost of fixing errors in embedded systems

Not all simulation tools are created equal. You don’t need any answer. You need the right answer. For that, you need simulation tools that most closely depict reality. And you need answers fast. Hence you need product testing and validation tools with industry leading physics and solver technology to obtain accurate solutions faster in order to help you improve product design, ensure product reliability and reduce time to market. Accurate depiction of material behavior and physics of failure are essential to obtaining realistic results. Such capabilities are critical in predicting the behavior of materials such as glass, adhesives, and polymers that have high propensity for damage.

Consumer electronic products, especially mobile and portable devices such as smartphones, tablets and laptops, are subjected to a variety of operating conditions. The devices need to be designed to protect them from damage. Engineers need to ensure that “portable” doesn’t mean “breakable.”

Tablet drop

The challenge is to design a light-weight product that can withstand not just the loading cycles associated with regular usage, but also abusive loading scenarios that are encountered less frequently (According to surveys and insurance claim statistics, drop and water damage constitute the two most frequent causes of damage for mobile devices.). Simulation should be employed at the ideation, product development, and failure analysis stages in order to improve product quality and reduce time to market. Refer to this  case study to learn how a leading manufacturer of consumer electronics used simulation to improve the keystroke feel and to enhance frame rigidity while reducing weight .

Tablet drop simulation

While drop during daily usage is a concern for mobile devices, transportation drops are the main concern for office equipment. The engineers are faced with the challenge of identifying the structural members that are most susceptible to damage and to improve their damage resistance while reducing the overall weight of the structure. Refer to the ebook below to know how a leading manufacturer of office equipment designed a low cost printer that can withstand a series of transportation drop tests.

The examples above provide a snapshot of applications leveraging SIMULIA Abaqus technology   to successfully improve product durability while satisfying other constraints such as weight and cost.

More example related to  how engineering teams are using virtual testing to predict stresses, optimize design performance and reduce time to market can be read in  this ebook .

Can 3D Technology Spawn Better Athletes?

By Alyssa
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Sports performance

Over the last few decades, technological advancements in sport have been moving the benchmark of human limitations. Some ways are easy to understand: fiberglass poles became more flexible allowing vaulters to reach new heights; replacing wooden tennis rackets with ones made of fiberglass and graphite improved accuracy; swimming bodysuits were developed to reduce drag.

But while these advances may have been game changing at the time, a new era of technology has arrived that seeks to lift the lid off the secrets to our biomechanics and help push both professional and amateur athletes to greater heights.

In every sport, and at every level, companies are now supplying equipment, clothing and gadgets in a bid to revolutionize the way professionals and amateurs train, compete and recuperate.

Personalized Footwear

Sports performance

As an example, in recent years, a growing consumer appetite for customization has seen sports brands embrace technology in order to create the perfect footwear for individuals. While it is already possible to go online or into a shop to choose the color and design of shoes, 3D modeling and printing technology is now being used to mold and shape footwear for customers to create the definitive personalized design.

Next Up: 3D Modeling for the Masses

3D modeling sole

Although professional athletes have greater support and access to use and trial these kinds of technologies, Susan Olivier, vice president of consumer goods and retail at Dassault Systèmes, believes 3D modeling techniques will soon be readily available to the public.

“The cost and size of 3D scanning is going down dramatically. I can imagine in three to five years that before shopping we will visit a booth that scans our feet and other body parts. Then we can take the scan to our favorite sports outlet who will be able to design equipment, clothing and footwear to our specifications,” says Olivier.

Want to learn more? We invite you to watch the video below that shares some specific stories of  how technology is helping both professional and everyday athletes race towards perfection.

YouTube Preview Image

You can also read more in an article that includes examples such as how Olympians like Usain Bolt are benefitting from 3D technology mapping human motion to help athletes gain split second advantage and at the same time protect themselves from injury.

NOTE: The video and article were first published as an Advertisement Feature on bbc.com running from 27th June 2014 to 5th September 2014, and was created by the BBC Advertising CommercialProduction team in partnership with Dassault Systèmes.



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