Chocapic Virtual Reality Part 2: sneak look

By Kate
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“We must keep the magic cauldron alive!”

This isn’t a quote from the latest Harry Potter novel; it’s the refrain from last May’s National Innovation Directors Meeting.  Enchantment is the essential element to innovation.  You know it, I know it.  And personally I’m tired of people and companies tooting ‘innovation’ where the magic isn’t.

Enchantment is exactly what Mehdi, Benoit, Muriel and Nicolas are aiming for with what I like to call Chocapic Part 2.  This is Not a Cereal Box was just a beginning.  See how the DS magicians have bumped up the concept in this fresh, technology sneak prevue video.

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Many of us were on summer vacation when it hit, or perhaps you were at your computer but aren’t tuned into the French press.  But according to the folks behind the shiny new study “l’Observatoire de l’innovation publicitaire,” aka Advertising Innovation Observations, the above linked Chocapic campaign was one of the top two advertising campaigns in France last year, so says 82 percent of the general public polled.  That’s because of its magic.

The world of advertising is changing thanks to such innovations.  Agencies are trying to catch up and give themselves ‘total makeovers’.  One of the people behind the study, Plan.Net agency Founder and President Olivier Bronner explains,

“Innovation tends to replace the term creativity in the advertising world.  The rise of new technologies has progressively driven a renewal in the language and shape of advertising.”

Advertising agencies, are you ready?  We’re ready.  And my kids who keep bugging me about buying Chocapic are MORE than ready!

Get your scissors, webcam and traditional computer screen ready… or… even your 3D TV(see video bonus section) . . . October will be here sooner than you think!

Best,

Kate

Frank Gehry Shares CATIA Secret

By Kate
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Eighty-one-year-old Frank Gehry has rightfully earned his label as “the most important architect of our age,” as was voted in the 2010 World Architect Survey.

I had the honor of meeting Gehry in early 2009 and got to ask him questions on his views on the future of architecture and 3D as an innovation tool.

And today I’m proud to share with you another Gehry video, although much prettier and professional than mine, where Gehry talks specifically about how Dassault Systèmes CATIA software is key to his architectural realizations.

Some of my favorite quotes include:

“We’ve got powers that architects don’t usually have.”

And

“You can’t do it without any other software out there.”

So here’s your chance to hear from the master himself some of his secrets . . . and enjoy the beautiful footage.

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Many thanks to Elodie and Karin for allowing me to put this video extract onto our YouTube channel.  The Gehry video is part of an online video-cube presentation on the Dassault Systèmes group.  It’s worth a tour, so please check it out when you have a chance.

Meanwhile I’ll get back with you soon with other of my favorite extracts.

And BTW . . . what do you think?

Best,

Kate

N.B. Also Discover Digital Project solution

Introducing the SolidWorks 2011 product line

By Matthew
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SolidWorks 2011

September 1 has finally come, and we’re happy to finally unveil the SolidWorks 2011 product line. There are lots of updates, enhancements and improvements, ranging from the really big to the really small.

We’ll dig into some of the bigger enhancements over the next few weeks, but for now, I’d encourage you to go check out our new SolidWorks 2011 website, where you can explore some of them yourself and see what’s coming later this fall.

Enjoy!



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