Be Authentic…Do What’s Right…Simplicity…Mobility Services…New Usages…

Sustainable Mobility to address pending environmental, economical and social issues…

There is a new generation of car users, people who feel responsible for their environment. Citizens of all social categories, who strive for the right measures to be taken.

If this means something to you and your passionate about being part of the solution then the eCar Design Challenge is where you can express yourself!

Dassault Systèmes, in collaboration with 40 Fires, is hosting this international design challenge for professionals, students and design enthusiasts.

The car will transport 2 passengers and their luggage with ease. It will have a carbon fibre monocoque. The vehicle will be powered by H2 fuel cell technology, driven by 4 hub motors, one in each wheel. This innovative technology will allow a completely new design layout and therefore a fresh approach to the architecture of the vehicle. For recycling reasons the car body will be finished in raw carbon. New usages & services need to be invented together with a holistic company-philosophy that will seriously address the pending environmental, economical and social issues. Aerodynamics will play a key role in the vehicle design and therefore the car’s frontal footprint must be taken into account.  The vehicle should be aesthetically advanced without being shocking.

Awards: The winning designer will come with DS to the Frankfurt Auto Show in September and present to professionals and the public

The Jury:

• Anne Asensio who leads the Design Studio at Dassault Systèmes
• Christopher Reitz the head designer at Riversimple
• Guest star to be announced…

3 phases:

• Sketch It (13th June to 17th July) – post your 2D sketches (3 exterior views + 2 interior views)
• Model It (18th July to 28th August) – the 5 finalists chosen by the community and the jury will be supported by DS to model their designs in 3D
• Experience It (29th August to 9th September) – the winning design will be integrated into a 3D virtual experience illustrating the new usages and services

Registration and submission details can be found on the eCar Design Challenge community, just follow the video below to logon and get access:

Good luck and have fun!

Yours sustainably,

Jonathan

When was the last time a product from the grocery store, convenience store or your local pharmacy wowed you?  Was it the package, how the product performed or like food products or a lotion, was it the product inside.  Was it taste, texture, or what that product promised to do for you: digestive health, allergy relief, smooth skin? 

For companies that develop formulated products, the ‘stuff’ inside is often the kernel of intellectual property.  It is often the ‘thing’ that makes you come back and buy that product again and again.  For example, what is the real difference between Coke and Pepsi?  Consumers have a strong voice in their preferences.  As such, these are both coveted and secret formulas.

 Think about it, every time you go into the grocery store you’re confronted by an array of choices: different products, a variety of packaging choices, sustainability considerations, and price.     And while you are ultimately buying the entire experience, it’s what’s inside the package that really counts.   It’s that experience that determines whether you’ll keep buying it and, as importantly, defines how you’ll talk about it with your friends and family.

Companies in formula-based industries like cosmetics, personal care, pharmaceuticals and others know this well.  At Dassault Systèmes we’ve always done a pretty good job at thinking about the ways in which to design future products and how to best help our customers innovate in more efficient ways and at an accelerated pace.    

We’ve taken the lessons learned over the last 30 years in key industries like automotive, aerospace,  high tech, and applied them to help a variety of the world’s leading companies in new PLM markets likelife sciences and consumer packaged goods. However, while we’ve focused on product simulation and key business processes for data management, packaging design, product simulation and labeling, what about the recipe or formula that actually goes into the box, bottle or tube?

For many of our customers what goes into the packaging is equally, if not more important in the consumer’s purchase decision.  In the world of formulation, the most successful companies are those that are able to take relatively inexpensive raw materials and transform them into a product that the consumer is willing to pay for. In fact, for formula-based industries like cosmetics, pharmaceuticals and consumer packaged goods often the formula IS the product – the kernel of their intellectual property. 

With such an important role to play in a company’s success you’d think that formula design and management would be an integral part of a company’s product lifecycle management.

Formula design and management has been handled by formulators and chemists who have often managed the data separately from other key functions like package design, engineering and manufacturing who typically use technology to support their work. Formulators don’t just make one version of a formula either.  They create a core formula and then make modifications based on varying manufacturing capabilities and regional/local regulatory requirements.  For global organizations, managing these regional regulations makes their jobs increasingly complex.

What does this mean practically?  Let’s take suntan lotion; a manufacturer may have to produce more than 10 different formula variations of the same product to satisfy all of the health and safety requirements. That’s not to mention the different packaging and labeling requirements as well. Managing all of this is extremely time consuming and expensive.

This is why Dassault Systèmes’ acquisition of Enginuity PLM, announced last week, has the potential to change the way that formula-based companies manage their business and interact with their consumers.

As a leader in formula management, Enginuity has a strong track record of working with some of the world’s leading companies like Procter & Gamble, Merck and Revlon to tie formulation back into the business.  For the first time Dassault Systèmes customers will be able to manage formula design as another key business process and importantly directly integrated in the broader enterprise product lifecycle. 

This will enable companies in cosmetics, pharmaceuticals, personal care and other business segments to innovate better, faster and smarter than ever before.  This is a game changer!

To learn more follow this link or if you have specific comments or questions please contact me directly at rosemary.grabowski(at)3ds.com.

Best,

Rose

ENOVIA Market Strategy

Yesterday Bernard Charlès attended the world’s largest industrial trade show Hannover Messe.  European politicians such as Chancelor Angela Merkel, PM François Fillon and Minister Eric Besson ended up meeting with Bernard and discussed preeminent issues.  Notably how to live up to our growing energy needs.

Many of us agree that only through collaboration and digital experimentation can we innovate at the level required for real breakthroughs.  In fact it’s difficult to be an industrial today without doing so.

But this begs the question:  what about digital intellectual property?  Are there appropriate policies in place that align with practices like co-creation, crowdsourcing, or more traditional processes?

Bernard shared his thoughts on Hannover Messe and intellectual property (IP) protection at the 3DS stand.  Please watch this little video to hear what he thinks:

Virtual goods or physical products, do you think current IP policies stand up to our needs?

Best,

Kate