Register here!

Calling all electric car freaks, online community nutters, 3D wackos, product design gurus . . . what have I missed?

We’re organising an event that you’ve all been waiting for! It’s all about sharing ideas on how to develop an electric car online via communities from all over the world.  And it’s happening November 22.

We’ll also be announcing an online project that’s going to happen in collaboration with 40 Fires using our new suite of online products (CATIA V6 Online & 3DSwYm).

We’ve got a fantastic line up of speakers, for example:

• Paul Lomangino from Tesla Motors
• Hugo Spowers from Riversimple/40 Fires;
• Dr Shimizu from SIM Drive;
• Jay Rogers from Local Motors;
• Richard Bruges from Unipart (suppliers looking for a common platform to develop EV components);
• AKKA Technologies;

So what are you waiting for, register today (free) for our Community Based e-Car Development conference at www.3ds.com/CBeCD

The ECF is the 23rd and 24th November, why not go to both?

Yours sustainably,

Jonathan

P.S. For more about this sort of thing, check out my previous posts:

• Open Innovation, Empowerment and Exploitation
• Car development is child’s play!
• Riversimple Urban Car: Simply a Revolution!

“We must keep the magic cauldron alive!”

This isn’t a quote from the latest Harry Potter novel; it’s the refrain from last May’s National Innovation Directors Meeting.  Enchantment is the essential element to innovation.  You know it, I know it.  And personally I’m tired of people and companies tooting ‘innovation’ where the magic isn’t.

Enchantment is exactly what Mehdi, Benoit, Muriel and Nicolas are aiming for with what I like to call Chocapic Part 2.  This is Not a Cereal Box was just a beginning.  See how the DS magicians have bumped up the concept in this fresh, technology sneak prevue video.

Many of us were on summer vacation when it hit, or perhaps you were at your computer but aren’t tuned into the French press.  But according to the folks behind the shiny new study “l’Observatoire de l’innovation publicitaire,” aka Advertising Innovation Observations, the above linked Chocapic campaign was one of the top two advertising campaigns in France last year, so says 82 percent of the general public polled.  That’s because of its magic.

The world of advertising is changing thanks to such innovations.  Agencies are trying to catch up and give themselves ‘total makeovers’.  One of the people behind the study, Plan.Net agency Founder and President Olivier Bronner explains,

“Innovation tends to replace the term creativity in the advertising world.  The rise of new technologies has progressively driven a renewal in the language and shape of advertising.”

Advertising agencies, are you ready?  We’re ready.  And my kids who keep bugging me about buying Chocapic are MORE than ready!

Get your scissors, webcam and traditional computer screen ready… or… even your 3D TV(see video bonus section) . . . October will be here sooner than you think!

Best,

Kate

I never used to think about how companies crank out clothing lines until I started working for Dassault Systèmes. Well, let me take that back. I’d thought about fashion designers with their colored pencils and drawing pads, but that’s about it.

But when you think about it, apparel companies are lean, steaming production machines. Crank takes on new meaning. And you’ve got to do it with the right ‘products’ that meet ever-changing consumer trends.

Now add TECHNICAL WEAR to the mix. I mean intelligent clothes that help your sports performance. We’re not quite ready for mainstream mood altering apparel (it’s in the works, folks, think nanoscience!), but there is a new apparel category called Performance Apparel.  So not only do they have to crank, they have to engineer too!

The common goal between Under Armour’s designers, developers, sourcing people, and all the rest is to “make all athletes better.” Their CIO Jody Giles explains how they accomplish this, “getting that ball over the finish line” in the video below. Crank up your volume if you like rock music!

Another video brought to you by what I lovingly call . . . the DS Cube.

So next time you buy Under Armour, maybe you’ll think about Dassault Systèmes and ENOVIA . . .

Best,

Kate