The Secret to Creating Market-Winning Experiences

By Estelle
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In the recent post “A New Spin on Washing Machine Design,” we explained how customers today expect more than just a product when they do business with a company.  According to a recent Eventbrite survey, 78% of gen y respondents said they would rather spend money on an experience than a thing, and 77% said their best memories come from an experience!

In the case of a Washing Machine, white goods manufacturers have come a long way in developing a better consumer experience just in the past decade.  However, more can be accomplished by all high tech manufacturers in their design and delivery of the next-generation products that capture consumers’ hearts and minds.Page11_Sim_Process_and_Data_Mgt-slm

By leveraging integrated and collaborative realistic simulation technology your organization will be able to overcome industry challenges, such as globalization, more complex products, and shorter time to market, while saving time and money.

A recent 7-minute e-Seminar explains how you can use Realistic Simulation integrated within the Industry Solution Experience – Smarter, Faster, Lighter powered by the 3DEXPERIENCE platform from Dassault Systèmes.  It might sound like a mouthful of tech speak, but this technology can transform the way products are designed and delivered to your customer.

washing_machine_overlayThe e-Seminar includes examples of using simulation to collaborate on the analysis of durability and noise and vibration while maintaining complete connection to the performance requirements.


It won’t take long to watch this 7 minute e-Seminar, “Leveraging Integrated Simulation to Develop Market-Winning Experiences”.  It will be worth your time, and we encourage you to share this with others in your organization as you discuss the technologies and processes you need to use to deliver market-winning experiences. Watch now  !



Quantum leap

By Catherine
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Written by Catherine Bolgar

In the future, quantum computers will harness individual atoms or photons to do calculations that are currently impossible.

A quantum computer operates according to the very different rules of the quantum world, where, for example, atoms, photons (light particles) or subatomic particles can be two different things, or in two places, at the same time. So a computer made of atoms could do many computations simultaneously, explains Simon Benjamin, professor of quantum technologies at the University of Oxford, U.K.

In the future, quantum computers will harness individual atoms or photons to do calculations that are currently impossible.

In regular computers, a bit is a 0 or a 1. In quantum computers, a property called superposition means a bit—called a qubit—can be a 0, a 1 or both at once. “It sounds nonsense,” Prof. Benjamin acknowledges.

iStock_000000350047_SmallNevertheless, researchers are testing different kinds of qubits in different settings. Oxford University uses individual atoms of calcium in a vacuum, trapping them with electric fields so they don’t touch anything. “When the rest of the world touches a qubit, it makes it collapse and be either a 0 or a 1, and you’ve ruined it,” Prof. Benjamin says.

Oxford researchers use an ion trap which removes one electron from an atom, giving it an electrical charge, and making it easier to move. The ions are then shot with lasers, to create a ground state, an excited state, or a superposition (i.e. both states at once).

Controlling qubits is hard,” he says, but Oxford’s qubits are “arguably the best in the world, based on how they behave.”

Another approach is a superconducting quantum computer, which needs to be kept in a large refrigerator close to absolute zero. The computer consists of a little chip and superconductor. Electricity swirls around the superconducting ring, clockwise, counterclockwise or both at once. Researchers are seeking the best material for the superconducting ring, which may be aluminum, niobium or graphene.

A third approach, called a nitrogen-vacancy center, uses pink diamonds, whose color comes from a nitrogen atom where there’s a missing carbon atom. “You can put an extra unit of energy in that center,” Prof. Benjamin explains. It produces light, which will tell you whether you’re storing a 0 or 1 there.

“It’s a race among those approaches and some others,” he says. “In a few years’ time we’ll know who has won.”

Martin Laforest, senior manager, scientific outreach at the Institute for Quantum Computing, University of Waterloo, Canada, agrees it’s too soon to pick a winner. But he believes that superconducting qubits have momentum because they capitalize on nano-fabrication and microwave technology that have been developed over 50-60 years and push them to the extreme.

Although small computers with quantum properties exist, they aren’t yet faster than the best classical computers. In time, however, what might a quantum computer be able to do?

Like conventional computers in the 1940s, the first quantum computers could be powerful code-breakers. They could also be used for simulation, a potential game-changer in pharmaceuticals, clean energy and new materials.

Simulation could, for example, lead to better superconductors that transport solar energy collected in, say, the Sahara, to anywhere in the world. “Superconductors allow us to conduct electricity with zero loss,” Dr. Laforest says. “The problem is they work at minus 100 degrees Celsius and below. But imagine a superconductor that works at room temperature. We can’t do it now because we don’t fully understand how superconductors work. Our computers aren’t powerful enough to simulate how they work.”

Pharmaceutical design is mostly trial and error because “we don’t know exactly how a certain molecule of a drug interacts with the human body, or how the shape of a molecule interacts with other molecules, so we can fix any problems,” Dr. Laforest says.

Simulating molecular interactions is too complex for today’s computers, partly because molecules behave according to the rules of quantum mechanics. “But a quantum computer already works with quantum mechanics,” he says.

Similarly, quantum computers could be used to create new materials with new properties, such as strength, flexibility or conductivity. “These things would have a big impact on society,” Dr. Laforest says.



Catherine Bolgar is a former managing editor of The Wall Street Journal Europe. For more from Catherine Bolgar, contributors from the Economist Intelligence Unit along with industry experts, join the Future Realities discussion.

Photos courtesy of iStock

PLM Implementation Partner

By Wendy
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You’ve selected the best solution, but do you have the right implementation partner?

With an ever increasing competitive market, companies in any industry are relying more and more upon their ability to innovate their product or service in order to create a revolutionary and incredible experience for consumers. The types of products we strive to create are those that actually enhance or sometimes change lives. Also understanding that it’s not always coming up with something new, but quite often producing what we already do, better. To do this requires a symbiotic environment that infuses technology, collaboration, and data with human preferences, needs and desires. Companies recognize the need to transform their business in order to evolve and remain profitable.

With a realm of potential solutions available, it’s not only about selecting the right enterprise system but integrating and deploying it successfully. Successful implementation and adoption is critical to achieving game-changing status for any company. While innovating business minds are anxious to make necessary changes, they are also reluctant to budget or spend the time to do it properly.

The Cost of Bad Implementation

Many are skeptical that they need help and believe they can shop for a ‘better price’ when it comes to implementation. With the ever-increasing complexity of an enterprise solution, it’s common to overlook essential business processes and the need for platform integrations which can ultimately create a delay in deployment.

Finding the right partner with the expertise, experience and skill set is very important to avoid implementation failure and deliver expected benefits. In your search, consider some of these tips to finding the right partner:

  1. Include implementation services into your overall solution budget. PLM deployment failure often occurs at the very beginning of the initiative. A good understanding of the implementation services costs required will help you to deliver the full PLM technology roadmap.
  2. Ask for certification. Look for partners, consultants and system integrators with a proven track record implementing the specific technology your solution is based upon through the use of industry best practices and methodologies.
  3. Get requirements documented at the beginning. Qualified service providers will help align your organization’s strategy and business processes with a properly defined PLM implementation roadmap.
  4. Look for proof of project management methodologies that utilize a consistent and defined approach for project planning, execution and management.

A strong competitive advantage relies on a few simple things – providing consumers with the products they want, when and how they want them, and at the price they are willing to pay. The challenge is enabling your organization to work effectively to create products that meet consumer demand and beat your competition to market. To properly deploy a PLM solution requires a team of experts such as Dassault Systèmes Industry Services that can help ensure the technology meets your business and timeline objectives.

Have you budgeted for your next solution implementation? Can your solution services provider help you identify the highest value potentials for business transformation and provide comprehensive recommendations?

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