DSCC09 – Day 1: Harnessing the Spirit of da Vinci

By David C.
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DSCC09 WebBanner1The first day of the Dassault Systèmes Customer Conference in Orlando opened with an homage to Leonardo da Vinci and his spirit of innovation (see video below). His commitment to pushing the boundaries and challenging conventions provides a great reminder as to why we’re all gathered here in Florida.

In his time da Vinci relied on pen and paper to capture his ideas, many of which proved to be centuries ahead of their eventual development. However, beyond his immediate circle of friends, contemporaries and benefactors he had a limited ability to immediately communicate and collaborate with, and then influence the world at large.

Fast forward to the 21st century and, while harnessing the power of inspiration and innovation has remained the same in many respects, how we communicate and share ideas has been transformed beyond all recognition.

We now stand at the crossroads of technology and consumer behavior with the potential for a major disconnect between providers and consumers. In a world where everything seems to be getting smarter (cars, phones, buildings and clothes, for example), how do we ensure that we’re not leaving the consumer behind in our pursuit of developing the next “great invention”?

The concept of Social Innovation was a theme that Bernard Charlès explored in great detail during his presentation today. As a loose definition, Social Innovation focuses on how companies can harness the latest developments in online technology to better understand the consumers’ emotional investment when placing value on new products.

To do this effectively, Bernard Charlès discussed how, in order to create an emotional attachment for a product in an online environment, we have to create a true, lifelike consumer experience. In addition to being easy to use, it has to also behave like and comply with real life. This will enable a consumer to make a true emotional investment and become fully engaged in the online experience.

Taking the opportunity to demonstrate the recently announced 3DVIA Mobile application for the iPhone (http://www.3ds.com/company/news-media/press-releases-detail/?tx_dastypressrelease_pi1%5Buid%5D=2265&tx_dastypressrelease_pi1%5Bcmd%5D=single&cHash=34c3b7f3f4) Bernard highlighted the strides DS has been making to bring the promise of PLM2.0 to life. While still at an early stage, it’s these types of applications that will help to promote a greater understanding and foster a stronger emotional investment amongst consumers who want to actively participate in a broader community and the innovation of new products.

What does this mean for the future? Unlike Leonardo da Vinci, who often had brilliant ideas in splendid isolation, we are now on the verge of being able to capture the collective genius of a truly global community in the process of innovation. Perhaps we’re about to enter another golden age of human innovation – only time will tell!!

Disclaimer: A customer asked us to edit out a few seconds of the video, so I’ve taken it down until it’s ready.

Mobi3 Moments: Snippets from a DS Project Manager

By Charles
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I’ve been involved in the Mobi3 project for 9 months and wanted to share some moments. But first, if you don’t know what is Mobi3, here’s a 1 minute video that recaps the project:

YouTube Preview Image

Here’s a look at my Mobi3 perspectives, journal style:

May 28th, 2009: Paris

9:30 a.m., @ the IBM tower. As a representative of Dassault Systèmes, I’m here to evaluate one year of work and research made by kids chosen among 120 middle school students from economically disadvantaged neighborhoods in Paris.

Final presentaion in Paris

Final presentaion in Paris

10:00 a.m., The first group enters the room to present its project. The goal: discover the product design and development process of a mobile phone. I’m very surprised by their easiness to present their new phone in front of a jury of professionals from companies such as SFR, Nokia, Dassault Systèmes, DLA Piper… I’m also impressed by their ability to explain in details each phase of the conception: from design to manufacturing through intellectual property and commercialization.

12:00 a.m., lunch break: I decide to join a group of students talking about their performance. They seem very proud and happy to have accomplished something: They started with this mission a year ago and went through several steps from visiting each partner company to the conception of their mobile phone, at least the 3D model. During our conversations, the students told me that they would like to use 3DVIA Shape for their personal use. Eh hop! On top of catching their interest for this project, they are now personally implicated and ready to learn, work, and play in 3D!

Vsiti of the Nokia Design Studio in London

Nokia Design Studio Visit in London

July 2nd, 2009: London

9:00 a.m., @ Piccadilly Circus. We are on the verge of visiting the Nokia Design Lab. The 2009 winning team is very excited to see and to present their project in front of professionals and discover how these people are working for real!

2:00 p.m. @ The London Eye: After a great presentation in English in front of Nokia designers, it’s time to have fun! In the London Eye, the winning team is exploring London and congratulates themselves for this great success!

Bravo kids! I’m very proud of you!

Charles

Charles Bonnassieux works in Dassault Systèmes’ Academic department.



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