One of the reasons we started this blog is to give you an insider’s window to Dassault Systèmes at large. So if you’re really going to ‘get to know’ the DS Design Studio, it’s only fitting for me to introduce you to the people driving it.

DS Design Studio put together what they call a Body Card that I’ve pasted it below for you to have a look. Can you identify Anne Asensio?

If Anne is DS Design Studio’s lead evangelist, she’s not alone. Rather than using my own words to introduce you to the team, I took my video camera to the studio and filmed them. Check out this video where you can learn from the team who they are, plus they may answer a surprise question or two.

I hope you feel like you know the DS Design Studio better now. We’ve explored its mission, four pillars and met the team. Later we’ll look at specific projects. If you missed the series and would like to catch up, here are all the posts:

1. Is Dassault Systèmes a Design Company?
2. Mission Design, Follow the Spiral
3. Building the Design Foundation, Pillars 1 & 2
4. Building the Design Foundation, Pillar 3
5. Building the Design Foundation, Pillar 4
6. We the People @ DS Design Studio

Many thanks for following and your comments. Design is one of the regular themes of this blog, so if you like it, please subscribe to receive feeds if you haven’t already. I’ll also be blogging about subjects like Green PLM and some other goodies, so stay tuned for these posts as well.

Best,

Kate

P.S. I’m going to ECF (the European CATIA Forum), so perhaps I’ll see you at Euro Disney . . .

If you’re new to 3D Perspectives, we’ve been talking about Dassault Systèmes’ Design mission and getting to know the DS Design Studio. I’ve covered Design DNA, all sorts of spirals, and fun technology powering experience design. So now you’re ready to learn about the DS Design Studio’s fourth and last pillar.

Pillar 4: Design Ecosystem:

Beyond a PLM and Design culture-changer, the DS Design Studio is a Design consultant for external and internal customers. Whether a Dassault Systèmes client or someone internally has a product design need, the DS Design Studio is available for advice but also practical help. They can design your desired product in CATIA and see it through to production. They can also help you build a lifelike product experience scenario for design reviews. The Design Ecosystem is the web of players involved with DS Design Studio and is composed of several types of partners.

• Design schools (i.e. Strate College, CCS)
• Design shops (i.e. Nori Inc., 3e-Oeil)
• Design customers (i.e. aerospace OEM)

For example, the DS Design Studio is working with an aerospace OEM to design the interior cabin for a line of business jets as well as the lifelike experience for the design review. I’ll go into more about the schools in another blog series, maybe Design Series 2.

So there you have it, the four pillars of DS Design Studio.

• Design Image
• Design R&D Solutions
• Design Experience
• Design Ecosystem

Stay tuned to meet the people behind the studio . . .

Best,

Kate

The DS Design Studio is not just about Design Image and Design R&D Solutions. While we’ve talked about Design DNA within Dassault Systèmes, and the 3D software design solution for the design community, DS Design Studio’s activity is wide enough to require two additional foundational pillars.

Pillar 3: Design Experience:

For a product’s design to be fully understood and intelligently modified, it’s helpful to place it in its real context, even at the embryonic stage. By starting your product design in 3D and placing it into a 3D environment (including, virtually of course, the objects, architectures, ergonomics, and people that will be using the product), designers can get a sense early-on of what works and doesn’t.

As I mentioned in the DS Design Studio mission post, the philosophy of design experience is about “usage scenarios, or human needs and desires, and spirals to creative problem solving, the design of products, products within our environment, environments composing our experiences, and our experiences within our real lives.”

We see a lot of architecture designers placing their buildings in 3D contexts representing the neighborhoods, towns, or natural environments that will serve as home-sweet-home to the structures themselves. And inversely, they’re filling the interior of these structures with 3D representations of the objects, decoration and people that will fill them. The Weburbanist blog features some gorgeous and thought provoking examples of these in its 3D Farm Tower post.

DS Design Studio promotes the usage of 3D environments, objects and scenarios as a powerful Design Experience context for design reviews. The idea is to create a lifelike experience environment for the products under design.

From 3dvia.com, designers can download thousands of 3D objects to mix into their Design Experience scenarios. For example, today I looked under “furniture,” and there are 391models showing. Eventually these 3D objects will become “smart,” meaning they’ll include behaviors that will allow you to set them into action within your Design Experience scenario.

Tools that designers can use to create various environments for their beloved products-under-design include 3DVIA Virtools, a solution used by the gaming community but also more and more by industrials, and 3DVIA Shape (similar to Google Sketch-up). We can even imagine that more and more design reviews will take place in immersive VR caves where designers and clients can really participate in the virtual design scenarios and “test” the products. I’ve read that Jaguar is already doing this.

VR caves are amazing and I can’t wait to try the new one at DS Campus, but there’s an alternative to “entering the matrix” that provides some exciting design review possibilities. Now you can run, jump and roll around in 3D virtual worlds– literally. Sound spacey? You can catch a glimpse of how in the below video.

Here’s a closer look at the VR backpack you saw in the video:

Design experiencers simply put on the VR backpack (& viewer), step into the dark star/hamster cage, and then can begin travelling in a 3DVIA Virtools powered world. And guess who designed the VR backpack?

Best,

Kate