People & Technology at the heart of Innovation

Mike Demler, Technical Editor — EDN, recently concluded in his article, The design-to-cost imperative and customer value , that ‘Too many companies in “mature” competitive industries blame customers or the tough economy for driving down prices. The lesson from the most successful companies is to continually deliver greater value. Companies should focus more on how their engineers can design for value rather than obsess over balance-sheet-driven cost-cutting strategies, in which layoffs and outsourcing are all too prevalent.’

The focus here is on innovation versus purely cost reduction.  Product Lifecycle Management (PLM) is a significant element to the equation as it impacts not only costs reduction, but more importantly provides the means to deliver top-line growth.  Another more recently and extremely critical element to foster innovation is the move by Dassault Systemes (DS) to tie social innovation with the product development process, also known as PLM2.0 as supported by the DS V6 online platform.

V6 facilitates that connection between “Customer” and “Company” in a LifeLike manner all the way through to the engineering, to which Mike Demler is referring.

Consumer Focus + Technology Leadership + Business Process Agility: these are the drivers for DS in the High-Tech industry as expressed by our customers and that we drive with V6 capabilities.

It’s comforting for me to see that we all share a common vision to place consumers and consumer value at the core.

Cheers!

Dominique

Change is definitely persistent in my world. 

Activity for DS in the Construction (AEC) is taking off, you may have seen and heard about some of the initial elements – if not, see here (Live Buildings).  Though my role with our AEC team was just begining, I’ve been asked and accepted to perform a similar role helping DS develop online business & communities with a focus in the High-Tech (HT) industry.

One of the things I really like about my new role is getting back in front of our customers.  Following some recent High-Tech customer meetings, I have heard some recurring business objectives mentioned: 

• Increase efficiency with Real-time, Online collaboration,
• Increase quality via a common online platform integrating multiple partners and suppliers, and in such a highly competitive market,
• Security and traceability on all product development activity. 
• Need to better connect with the targeted consumer early and throughout the process to try to ensure product success when released  (consider that today about 52% of all products released to market fail – based on an AMR Research market study).

It is amazing to me to see how customers in HT are working with us to develop new tools and methods to push innovation and productivity further. 

Clarion Malaysia is a customer using V6 PLM Express for both styling and mechanical design to improve business with better productivity, innovation and creativity.  Toshihuki Nakazaki-san, Deputy Managing Director, stated that “V6 PLM Express provides us with a new way of doing things, is aligned with our objective, and offers great scalability at a competitive price.”  Learn more about the results as shared by our latest customer success with Clarion here: Customer Stories  or Flyer

In my High-Tech community role, I’m seeking to learn more about you, more about innovative ways online that we at DS may help you to achieve your goals. 

I’d love to hear from you either online or offine, with ideas or things you dream about to do business more efficiently, or differently.  Don’t be shy, please share any comments or ideas below!

Cheers,  Dominique

As an editor, you might want to publish your content to new devices like the iPhone and iPad. And you also might want to go further and propose a completely new experience to your digital readers. 

This is what we did with TL, a quarterly magazine dedicated to innovative talent, materials and trends in the field of design, fashion, retail and urban environments.

Not only can you now read the 9th issue of TL on your mobile device, you can also dive into a selection of the SPOTTED items via the 3D application powered by 3DVIA Mobile.

Flip through TL#9 on your iPhone, iPod and iPad and discover a selection of items designed by renowned creators. Visualize the 3D models of TL Magazine on your iPhone, insert them into your photos and finally share your creations via email or Facebook. It’s that simple!

Forged in the R&D Labs at Dassault Systèmes, this small app already available on the AppStore for 4.99€ is another example of 3D as a mobile media.

I hope you digital readers will enjoy this interactive 3D mobile experience on your Apple devices.  

And as a bonus, you might want to send your best renderings, for they will be displayed on the TL and BMD blog and will be rewarded with a free 1-year subscription!

Now is time to get creative!

Best,

Victorien