MWV: Packaging Matters™!

By Gregory
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What retailers lose sight of is that Drinktec Hero Packpackaging is a very efficient advertising vehicle. 100% of purchasers interact with the package. That’s not true of their television ads, print ads or billboards. So packaging is an amazingly important and efficient advertising vehicle.”

Bill Cecil, Vice President of Machinery and Automation, MWV

Many beverage companies expect a package that is low-cost and efficient to produce and deliver. MWV, a worldwide leader in packaging, goes far beyond that simple formula. Its market insight and innovative solutions make it a packaging partner of choice for leading beverage brands around the world.

In 2011, MWV launched Insight to In-Market, a fully integrated approach designed to provide solutions that differentiate on shelf while providing customers with speed to market, flexibility and agility. The Insight to In-Market approach is rooted in consumer and market insights. The findings help identify opportunities to develop engaging packaging designs that strengthen the brand experience and loyalty.

To sustain this strategic approach, MWV chose Dassault Systèmes’ 3DEXPERIENCE platform for every step of the package development process, from brainstorming marketing concepts through 3D design, simulation and manufacturing.

“What’s different about the 3DEXPERIENCE platform is that the design and production tools are all integrated. That’s particularly important to MWV because we design and manufacture packages all over the world – from China to Japan, Australia, Europe and the Americas. The collaborative nature of Dassault Systèmes’ solutions was critical for us.” Adds Cecil.

Please watch the MWV video testimony and read the flyer to discover how with the 3DEXPERIENCE platform, MWV has compressed the packaging timeline from 18 to 6 months by developing more efficient business processes and streamlining 3D data from product design to manufacturing.

The Market Has Changed, So Has The Technology Supporting Your Business.

By Celia
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In the current world of fashion, companies are rallying to become omni-channel (converged digital/physical new versions of themselves), and new opportunities to grow business, to collaborate, and to innovate have surfaced. The global consumer market has developed an insatiable appetite that is fresh and aligned with individual needs. While product customization requires significant changes in a company’s internal processes, fashion brands and retailers face a huge increase in the number of products and categories they carry as these represent new sources of revenues. They also carry more product variants as they adapt to new markets specifications, like sizes, styles and colors. This means they need a robust collaboration platform where product design and development teams can work together and in parallel in functional areas and on several seasonal lines at a time across several timezones. This also means huge gains in reuse and searching for information and supply chain agility.

PLM is no longer enough to deal with this complexity and businesses need to take the right technology approach while maximizing the value of their investment.  The IDC Maturity model white paper assesses the current state of the company organization and defines a road map that maximizes the value of investments across the five maturity stages of PLM/PIP transformation.

It’s an easy, step-by-step model to do your own assessment. Give it a try!

Fashion PLM, IDC Retail Insights

A Step into the Future

By Catherine
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Written by Catherine Bolgar

For the past 15,000 years or so, shoes have been kept firmly underfoot. Now, they are getting smart—in numerous ways.


Running the numbers: The soles of our feet are logical places to collect a range of information, especially about how we walk. Previously, such data—known as gait analytics—could be obtained only in a lab. But in just the past two years, microprocessors have become more powerful and cheaper, making it possible to place advanced sensors inside shoes. 

We feel at some point in time we’re all going to have sensors in our footwear,” says Quin Sandler, chief executive of Plantiga, a footwear technology company in San Francisco and Vancouver.

Plantiga’s first product, not yet on the market, is a razor-thin insert that goes under the shoe’s insole and contains a sensor array to collect gait data and transmit it to a smartphone.

Such sensors have many applications. In sports, they could provide insight into performance, fatigue or energy levels. In health care, sensors could help assess balance or patient recovery. In business, sensors could alert flagging workers to the risk of injury, Mr. Sandler says.

Woman walking

The Fraunhofer Institute for Photonic Microsystems in Dresden, Germany, is also developing a running shoe that can measure biomechanical data and warn runners, via their smartphone in real time, of incorrect foot position or overload.

Sure-footed: Other technological advances in shoe soles aim to reduce the number of slips and falls. These are the second biggest cause of accidental injury deaths worldwide. In the U.S. the direct medical costs of falls among the elderly was $34 billion in 2013.

To reduce such accidents, scientists at the Toronto Rehabilitation Institute are embedding glass fibers in a rubbery material to give soles a better grip on slippery surfaces. Meanwhile, researchers at the National Taiwan University of Science and Technology have found that soles gain most traction when their tread grooves are perpendicular to the walking direction. 

Shock absorbers: The marvels of high-tech footwear engineering also include athletic footwear and high-fashion cantilevered heel-less shoes. Plantiga, for example, is designing working shoes that hold the foot in a micro-suspension system.

“The goal is to make an advanced piece of footwear that would change the impact into the body,” Plantiga’s Mr. Sandler says.

Like a car whose chassis stays parallel to the ground when its tires meet bumps or potholes, Plantiga’s suspension system would protect the wearer’s foot when the shoe hits the ground.

Impact-reducing designs help protect joints from wear and tear. A study at Rush University Medical Center in Chicago found that walking barefoot or wearing flat, flexible “mobility” shoes that mimic the mechanics of walking barefoot, puts less load on the knees—a particularly important issue for osteoarthritis sufferers.

A spring in your step: A wearable boot-like robot, or exoskeleton, can reduce the amount of energy expended in walking by 7%, without adding external power.

“PHuman exoskeletoneople are very efficient, capable walkers,” says Steven Collins, a mechanical engineer and roboticist from Carnegie Mellon University. Many people hypothesized it wouldn’t be possible to improve on walking economy without a synthetic energy source. You might say we beat evolution.”

The exoskeleton consists of a lightweight, carbon-fiber frame that clamps onto the calf and around the shoe. A cable runs from the heel to the back of the knee, where a mechanical clutch engages with each step, locking the cable. When the toe touches the ground, the spring stretches and produces torque around the ankle joint. When the foot leaves the ground, the clutch releases.

The device assumes some of the work done by the Achilles tendon and calf muscles but without consuming energy, making the wearer suddenly feel some 4.5 kilograms (10 lb.) lighter. The equipment has many benefits, including helping the disabled, assisting with stroke recovery, and reducing fatigue for workers—such as soldiers, nurses or postal carriers—whose jobs involve extensive walking.

“We want to help people with disabilities to walk more easily,” Dr. Collins says. “But this is part of a bigger trend toward wearing computers and robots on your body. There are older technologies that we use all the time that we don’t think of as augmentation: eyeglasses, contact lenses, hearing aids, pacemakers. When the technology gets to a point where it’s worth the cost and worth looking a little bit different because you have a shiny carbon-fiber thing on your leg, then I think gadgets like this one will be widely used.”


Catherine Bolgar is a former managing editor of The Wall Street Journal Europe. For more from Catherine Bolgar, contributors from the Economist Intelligence Unit along with industry experts, join the Future Realities discussion.


Photos courtesy of iStock

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