Why choice is important in the fashion industry

By Lauriane
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Making choices makes us feel secure about ourselves. It’s a powerful way to feel in control of our destiny and to define the way we want to live. This is so very true in the Age of Experience where consumers want more than products and services, they want experiences. In the fashion industry, even though new styles are invented every season, brands need to remember that consumers want to express their individuality by adapting a style to their tastes and objectives. Brands that provide their consumers with stellar experiences are those that have already gone through the process of shaking up the status quo by asking themselves a whole new set of questions about what their consumers want. And the answer they came up with is choice.

Consumers already have choice with respect to where they want to shop – on line, in a physical store, or both. Yes! More and more, retailers are adopting an omni-channel approach and taking advantage of the technology boost of these past few years to multiply ways to provide their consumers with more choice.

Smart phones and tablets are ubiquitous, they accompany us everywhere. Retailers shouldn’t miss the opportunity to take advantage of this technology to reach out to their clients.

Imagine this…A fashionista enters a luxury clothing store in Paris. She asks the salesperson to show her the brand’s new line of beachwear. The bathing suit she’s presented with is nice but the color is all wrong. She asks to see it in black. Unfortunately it’s not available in the store. There are two ways this can pan out: either the salesperson tells her client it’s not in stock and misses a sales opportunity or she hands her a tablet displaying the bathing suit and proposes that she choose the color she wants and offer to send the bathing suit to her home.

It doesn’t take a genius to figure out which option is the most consumer and business-friendly.

Using technology, therefore, is an obvious asset. The store was able to meet a wider range of its client’s needs even though the bathing suit was not physically available on premise. The salesperson was still able to showcase her entire assortment and improve the buying experience without inventory burdens. She secured her client’s loyalty by offering her a wider range of options (shown in digital form) and proposing a solution (“yes, we have the black bathing suit and we can send it to your home”).

However, not all technology is equal. Putting a tablet in someone’s hands is efficient only if the app is powerful and easy to use. The bathing suit images need to be of top quality and true to life to generate excitement. Intuitive navigation is crucial to avoid frustration when the client applies new colors, materials or adds accessories to imagine the total look before making a purchase decision.

Watch our video and see how the right technology can transform a potential shopper into a happy and satisfied client.

A world of New Features for Fashion & Consumer Goods Companies

By Lauriane
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The Fashion & Consumer Goods industry is driven by consumer demand for on-trend, on-time products. Every year, the retail ‘speed to market’ cycle continues to shrink across virtually all categories, increasing the pressure on retail supply chains to be as responsive as they are cost-sensitive.

However, fashion brands and retailers must face other challenges as well and need to adjust to a world that is constantly accelerating on multiple levels. The consumer expects to have a voice from early product concept to final delivery.

Consumer Goods Retail

The use of 3D technology enables fashion brands to reach their customers in all the touchpoints along the demand chain to create winning consumer experiences.

With virtual universes, Consumer Goods companies can imagine products that create better experiences in a quickly evolving experience economy.

Success lies in adopting a nimble and flexible mindset while adapting to modern consumer expectations.

Discover the Top 10 new features and functions committed to helping Consumer Goods Retailers and Brands enhance their brand identity and create a unique and memorable consumer experience across all channels.

Are you ready for 3D-printed shoes?

By Alyssa
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The footwear industry is no stranger to 3D printing.  Many shoe designers use the technology to experiment with prototypes and help visualize new – and often cutting-edge – designs. But how can 3D printing – also called additive manufacturing – be used in other parts of the industry, such as manufacturing and production?

This is the focus of a recent article in Compass, The Right Fit.

Could 3D printing allow for the easy manufacturing of personalized footwear?  This is a goal for many.  It’s no secret that people’s feet are not all the same.  We all have had that pair of shoes that we like that doesn’t fit quite right, but we bear it because – well, what choice do we have?  According to recent research conducted by New-York based SOLS, 63% of those who buy its products had been wearing an incorrect shoe size.

3D printing could alleviate that compromise between comfort and fashion.  And it’s not just the fit that can be easily adjusted, but consumers can change features at little to no cost.

Another benefit? Virtually eliminating industrial waste, since 3D printing involves adding layers of materials rather than cutting them out.  It can also address other issues in the footwear industry, such as creating too much inventory and manufacturing imperfections.

But no one claims this will easy or a quick migration.  Check out the full article to read more about the pros and cons of 3D printing in footwear, and then come tell us: are you looking forward to the day when you can design your own shoes, or would you rather stick with the ease of the traditional footwear shopping process?




Images © Julien Fournié and © SOLS

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