Why choice is important in the fashion industry

By Lauriane
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Making choices makes us feel secure about ourselves. It’s a powerful way to feel in control of our destiny and to define the way we want to live. This is so very true in the Age of Experience where consumers want more than products and services, they want experiences. In the fashion industry, even though new styles are invented every season, brands need to remember that consumers want to express their individuality by adapting a style to their tastes and objectives. Brands that provide their consumers with stellar experiences are those that have already gone through the process of shaking up the status quo by asking themselves a whole new set of questions about what their consumers want. And the answer they came up with is choice.

Consumers already have choice with respect to where they want to shop – on line, in a physical store, or both. Yes! More and more, retailers are adopting an omni-channel approach and taking advantage of the technology boost of these past few years to multiply ways to provide their consumers with more choice.

Smart phones and tablets are ubiquitous, they accompany us everywhere. Retailers shouldn’t miss the opportunity to take advantage of this technology to reach out to their clients.

Imagine this…A fashionista enters a luxury clothing store in Paris. She asks the salesperson to show her the brand’s new line of beachwear. The bathing suit she’s presented with is nice but the color is all wrong. She asks to see it in black. Unfortunately it’s not available in the store. There are two ways this can pan out: either the salesperson tells her client it’s not in stock and misses a sales opportunity or she hands her a tablet displaying the bathing suit and proposes that she choose the color she wants and offer to send the bathing suit to her home.

It doesn’t take a genius to figure out which option is the most consumer and business-friendly.

Using technology, therefore, is an obvious asset. The store was able to meet a wider range of its client’s needs even though the bathing suit was not physically available on premise. The salesperson was still able to showcase her entire assortment and improve the buying experience without inventory burdens. She secured her client’s loyalty by offering her a wider range of options (shown in digital form) and proposing a solution (“yes, we have the black bathing suit and we can send it to your home”).

However, not all technology is equal. Putting a tablet in someone’s hands is efficient only if the app is powerful and easy to use. The bathing suit images need to be of top quality and true to life to generate excitement. Intuitive navigation is crucial to avoid frustration when the client applies new colors, materials or adds accessories to imagine the total look before making a purchase decision.

Watch our video and see how the right technology can transform a potential shopper into a happy and satisfied client.

Improving the Reliability of Consumer Electronics Products through Realistic Simulation

By Neno
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Early product failures and product recalls are very costly. They result in loss of revenue, litigation, and brand devaluation among others. Hardware recalls are often costlier than software recalls as software patches can be easily downloaded and installed once flaws come to light.

Recalls and early product failures tend to happen over and over again. Why?

The answer is because engineering teams are constantly under the gun to improve product performance, reduce form factors, and reduce time to market, all while cutting costs. In order to mitigate risk, engineers need to develop a deeper understanding of the product behavior under real operating conditions and quickly evaluate design trade-offs based on overall system behavior.

Physical tests provide an excellent means to understand product behavior. However, physical testing is expensive and time-consuming. Simulation provides a cheaper and faster alternative to physical tests. It is critical to strike the right balance between physical tests and simulation during product development. In order to get the maximum bang for your buck, simulations should be deployed starting early in the design cycle when physical prototypes are not available and the design is not fully developed. The earlier you find flaws, the earlier you can fix them.

Graph: Relative cost of fixing errors in embedded systems

Since the cost of fixing flaws grows exponentially through the design cycle, identifying and fixing design flaws early in the design cycle is super critical. Not all simulation tools are created equal. You don’t need any answer. You need the right answer. For that, you need simulation tools that most closely depict reality. And you need answers fast. Hence you need product testing and validation tools with industry leading physics and solver technology. Those will make you obtain accurate solutions faster in order to help you improve product design, ensure product reliability and reduce time to market. Accurate depiction of material behavior and physics of failure are essential to obtaining realistic results. Such capabilities are critical in predicting the behavior of materials such as glass, adhesives, and polymers that have a high propensity for damage.

Consumer electronic products, especially mobile and portable devices such as smartphones, tablets and laptops, are subjected to a variety of operating conditions. The devices need to be designed to protect them from damage. Engineers need to ensure that “portable” doesn’t mean “breakable.” The challenge is to design a light-weight product that can withstand not just the loading cycles associated with regular usage, but also abusive loading scenarios that are encountered less frequently (According to surveys and insurance claim statistics, drop and water damage constitute the two most frequent causes of damage for mobile devices).

Simulation should be employed at the ideation, product development, and failure analysis stages in order to improve product quality and reduce time to market. Refer to the case study is this e-book to learn how a leading manufacturer of consumer electronics used simulation to improve the keystroke feel and enhance frame rigidity while reducing weight.

While drop during daily usage is a concern for mobile devices, transportation drops are the main concern for office equipment. Engineers are faced with the challenge of identifying the structural members that are most susceptible to damage and then improve their damage resistance while reducing the overall weight of the structure. Here’s how a leading manufacturer of office equipment designed a low cost printer that can withstand a series of transportation drop tests.

The examples above provide a snapshot of applications leveraging realistic simulation technology to successfully improve product durability while satisfying other constraints such as weight and cost. Learn more about how you can leverage this technology to improve your electronic product design. Read our e-Book, “Improving Product Performance and Reliability through Multiphysics Simulation.”


Visualizing 3D Design with Ease

By Alyssa
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Designers have been working in 3D software for years, generally reviewing their work on a 2D computer screen.  Even as larger monitors were produced, there were limits to how well a product could be viewed on a flat surface; not all product elements could be seen enough to ensure issues were caught early – critical since that’s when it is a lot less expensive to make changes.

Some large, well-funded companies developed immersive CAVEs (Cave Automatic Virtual Environment): virtual reality environments consisting of a cube-shaped room in which the walls, floors and ceilings are projection screens.  Donning a VR headset, users can interact aided by devices such as wands, joysticks or data gloves.

But not everyone can afford to build a CAVE, and even those that can are limited by the expense of the headsets and by the requirement that users be present at the facility in which the CAVE is located.

In 2016, a new solution for 3D design review emerged: low-cost head mounted devices, or HMDs. This development is opening up an entirely new age of design.  Now, many more designers and engineers – regardless of where in the world they are – can immerse themselves in a design and experience it in a way that makes any issues much more evident.  This saves time and money because changes can be made before the physical product is built.

Check out the latest issue of Compass for an article entitled “Product Design Enters a New Reality.”  You’ll discover examples of how organizations like Embraer and NASA are leveraging this immersive virtuality (iV) technology, and how they expect it to improve their designs and the processes behind them, as different teams can collaborate more easily and see – and resolve – issues in less time.


Images © Embraer and © HTC

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