What can efficient product architecture help you achieve?

By Diana

As we enter the 4th Industrial Revolution, industrial equipment companies are starting to develop smarter machines to meet  changing customer needs. Product architectureIn their day to day lives, people are influenced by technologies such as smartphones and other connected objects, and they want to have the same capabilities in the tools they use at work.

Customers continue to request more diversity and customization, driving Industrial Equipment companies to develop more complex, non-series-type machines. However, developing smarter, more agile machines increases project complexity, and managing a higher number of product components interacting with one other requires an efficient process shared by all stakeholders. Moreover, creating a customized offering for each customer can lead to lower margins and increased errors.

It comes as no surprise when Incose VDC states:

More than 40% of project failures are due to lack of requirements management and traceability”.

If Industrial Equipment companies do not manage this increased complexity, they risk destroying their profit margins. Having efficient product architecture may be the best way to protect profits and provide customers with the products they asked for.

According to Incose VDC,

Up to 50 % of projects fall behind schedule due to poor early systems architecture validation.

So the question is this: How do you know if your product architecture is efficient?

There are three things to assess:

  1. Measure the rate of products delivered to your customers that comply with all the requirements that were identified from the beginning. Just delivering a product to a customer does not automatically mean they will be happy with it. You need to monitor product acceptance.  If you have efficient Product Architecture, tracking customers’ requirements will be part of product development, guaranteeing good product acceptance.
  2. Measure the rate of efficient interactions among different components inside the products you develop. One of the key benefits of efficient product architecture is to enable teams from different disciplines to efficiently collaborate.
  3. Make sure your machines generate enough margin so that your company continues to make a profit. To ensure sustained profitability you need to have a competitive offering, and at the same time keep an eye on your business over the long term with sufficient margin.
  4. As long as your market share is growing and your margins are maintained you have a long term view of your business.

Efficient product architecture can help make your business more profitable and sustainable. If you want to know how to implement it in your company, watch our on-demand webinar in partnership with Design Machine.

The World Can be Changed Through the Power of Design

By Vincent

Concept design of Smartwatch

My colleague Michel and I recently imagined and developed a new product concept related to connected objects. With this in mind, we had a conversation with Jean Hong, Product Designer at Dassault Systèmes, to talk about his perspective on industrial design in the consumer electronics domain.
We decided to share that conversation with you to get your reaction and comments. Feel free to let us know.

Question (Q): If you had just three days to design a new electronic connected device, how would you proceed?

Jean Hong (JH):

Well, it depends on the objectives I get. Re-styling an existing product is obviously faster than defining a fully new concept. A few years ago I would have asked for about seven days to produce a new concept proposal. I usually needed this time to deliver a pretty exhaustive mix of hand sketching, 3D modeling, and realistic rendering.

Today, with the design solution I adopted, I can overcome this challenge, and deliver a finalized concept within three to four days. By the way, this is the kind of time pressure many of my customers ask me to deal with.

Electronic connected device sketching

Q: So you are telling me that you are now delivering the same output in three to four days that required seven days few years ago? Are you really delivering the same output?

JH:

Good point–there is a big difference in the output. Today I am able to deliver a concept with higher quality, ready for manufacturing, and containing more details than before in less time.

Sketching on paper is very time-consuming. You need multiple viewpoints, details, and colors to make yourself understood by other project team members and customers.

Now I can directly and quickly sketch my idea in the 3D environment. Keeping my design intent, I rely on this 3D sketch directly to model the product with the clay modeling approach of “Imagine and Shape” application.

Ideally, sketching and modeling should be done at the same time in the same environment. It is now possible with this software solution. I can mix these two ideation steps, evaluate, and validate the volume of my product concept. Technically speaking, I save a lot of time because no data import /export between different tools is needed.

3D sketch of a SmartWatch 3D rendering of a SmartWatch

Q: You talked about “design intent.” Why is it so important for you?

JH:

Many times products lose their initial design intent because so many people are behind the project and there are many steps before production. The concept shape, proportions, materials, details, and finishes express the high-level message I want to communicate. If this message is misunderstood or not technically specified correctly, the mechanical engineers will have a different interpretation or no idea at all, which will impact market success.

Q: How are you dealing with this issue?

JH:

Now that the entire project team relies on the same cloud collaboration platform, I can iterate in real time with the mechanical engineering team. All the specifications I add either to sketches or 3D models are directly usable. Because we work on the same data, the risk of misunderstanding is minimized. In addition, because the engineering data is visible to me, I can detect any issue and find a solution with the engineering department before it gets critical.

Q: Is the product design validation 100% digital?

JH:

We now have an incredibly powerful digital definition. We take advantage of it to share, communicate, and finalize the design concept. Did you see how realistic product rendering can now be with advanced effects such as physical light and reflections applied to the accurate materials definition? This can be done even by people who are not expert in this domain.

One might think that digital is enough, but this is not the case. At some point in time I need to touch, feel, and place the object in its real physical context. Weight sensation, hand-grab, and materials touch cannot be fully evaluated digitally yet. Taking the example of a smart watch, how can we validate ergonomics without being able to wear it? For this, anytime I feel the need, I just press the 3D print button, and create a product prototype.

Rendering smartwatch

Q: Do you think that we could see the digital world merge with the physical one in the coming years?

JH:

This is already happening. 3D print is starting to be affordable for people like you and I. Virtual reality devices already propose an immersive approach, and prototypes start to address more human senses such as touch and taste. The boundary between digital and physical is getting ever blurrier. I am fine with this, provided that I can still access user-friendly applications. I am sure that in the very near future, thanks to all the new applications, I will be able to leverage my design intent for usages we just can’t imagine today.

3D print product prototype

We really think that we can change the world through the power of design!
What about you?  Share your comments below.

Want to know more ? Visit our Ideation & Concept Design website, or Watch our video about new Concept Design and read the Whitepaper “The power of Design Thinking” written by  Phil Gray MDesRCA, Managing Director, Quadro Design Limited, part of Sagentia Group.

Vincent Merlino and Michel Monsellier are passionate members of the Dassault Systèmes High Tech Industry Solution Experience Team.

Keep Calm and Innovate Sustainably: 10 Tips for Sustainable Design

By Aurelien

Keep Calm And Innovate SustainablyNowadays, sustainable production and consumption still remain an exception. Consumers demand more sustainable products, yet they often lack information about the real environmental and social impacts of their purchases. The problem for designers and product managers: shifting to sustainable innovation is not an easy path.

According to the European Eco-Design Directive, more than 80% of the environmental impact is determined at the design stage.

Would you like to take the jump to eco-design? This SlideShare presentation will drive you through 10 tips to get started with more sustainable design. So keep calm, and innovate sustainably! ;-)

Wanna see these tips in action on the 3DEXPERIENCE Platform? Watch the video below:

YouTube Preview Image

Parts of this SlideShare presentation were inspired by the SPIN/Leapfrog Project, a joint initiative from TU Delft, the Vietnam Cleaner Production Center (VNCPC), the United Nations Environment Program (UNEP) and Dassault Systèmes. Learn more about the project through the Leapfrog Project blog series.



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